Where to Buy Jewelry Online in India – 5 Good Websites

It has taken Indians longer to warm up to buying jewelry online than it has for other products. This is not just because we tend to be wary of buying precious or expensive stuff online, it is also because there is a brick and mortar jewelry store in almost every market in every city. So, you are never more than 5-6 km away from a store. However, with the biggest names in gold and diamond jewelry opening their online stores, including Titan, Nakshatra and Bluestone, the trend is slowly shifting to online purchases.


According to an article in The NEWS Minute, the online jewelry sector in India stood at about $135 million as of 2017. The sector has been growing rapidly in recent years and is projected to become a $2 billion market by 2022.  So, if you too are looking to buy jewelry online, here’s a look at some of the best online destinations to do so.

5 Great Websites to Buy Jewelry Online in India


Are you worried about the quality of gold jewelry bought online? You don’t have to worry about the quality or authenticity when you shop at CaratLane. Founded by Mithun Sacheti in 2008, CaratLane is a Tanishq partnership that sells only certified (hallmarked) gold and diamond jewelry. With features like 1-year warranty, 30 days return policy, lifetime exchange policy and 100% money back guarantee, this is one of the most trusted websites for buying authentic gold and diamond jewelry.


Founded in 2013 by Vishwas Shringi, Voylla is famous for its handcrafted pieces. It has a wide range of collections, from traditional jewelry like Kalamkari, Nawabi, Rajputana and many more to modern fashion pieces. The best thing about this brand is that they guarantee 100% authenticity, using “925” certification for pure silver. What’s more, you can also get a complete look inspired by famous TV characters under their special “Navrang Section.”


VelvetCase was founded by Kapil Hetamsaria and Runit Shah in 2012. It offers authentic, elegant and certified jewelry online at affordable prices. This is an online marketplace where you can either customize the design or shop for ready-to-wear ornaments for any occasion. Their collections are designed by skilled jewelers, using the latest techniques, such as wax setting and 3D printing. Moreover, the site offers amazing features such as home trial, easy returns and irresistible discounts and special offers on most collections.


Launched in 2011 by Gaurav Singh Kushwaha, Bluestone offers more than 4,000 designs of 100% certified jewelry. With their try-at-home service, you can enjoy a luxury shopping experience without ever leaving home. It has been one of the leading online jewelry destinations since its inception. Whether you want to buy a piece for a special occasion or want to gift your loved ones, Bluestone is one of the most trusted sites offering services such as next-day delivery, price transparency and 30 days money back.


According to Greatbuyz.com, Cilory is a highly recommended site that stocks authentic products in their warehouse and directly sells them, ensuring speedy delivery and authenticity of products. There is a wide range of products available on Cilory, such as handcrafted earrings, ethnic and western pendants, American diamond bangles, kid’s and men’s jewelry and much more. Next time you want to buy some elegant and handcrafted ornaments, do visit their site.

Just a word of caution –don’t forget to check the certification of purity and the current market rates before buying any piece of jewelry, online or offline.

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Mani Karthik

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Mani Karthik

Entrepreneur, Mentor & Blogger.
I help business grow & scale. Have helped 15+ companies scale in US, Middle East and India.
I share everything I learned on this blog, so that you benefit. Here’s more about me.

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