How to Use ChatGPT to write blog posts

Let’s talk about how to harness the power of AI tools like ChatGPT for crafting killer blog posts and articles.

I’ve used these tools extensively during my time at Druva, Dukaan, HappyFox, and Citrix, and trust me, they’re game-changers.

Why Use AI for Writing?

AI isn’t just for tech geeks and data scientists. It’s a powerful ally for writers, too.

It can generate content ideas faster than you can say “writer’s block.”

It helps maintain consistency and quality across your content.

And it frees up your time for more strategic tasks.

Step 1: Generate Ideas

The hardest part of writing a blog post? Coming up with a great idea. That’s where ChatGPT shines.

  • Content Brainstorming: Ask ChatGPT for trending topics in your industry. For example, “What are the latest trends in digital marketing?” You’ll get a list of hot topics to choose from.
  • Headline Generation: Need a catchy headline? Input your topic into ChatGPT and get a list of potential headlines. For instance, “Top 10 Digital Marketing Trends for 2024” or “How to Boost Your SEO with AI.”

When I was at Dukaan, we often used ChatGPT to brainstorm blog post ideas. It saved us hours and always sparked creativity.

Tip: Use ChatGPT to explore niche topics that haven’t been covered extensively. This can help you stand out from the competition.

Step 2: Outline Your Post

A solid outline is the backbone of a great blog post. ChatGPT can help you structure your content with precision and creativity.

Section Headings

  • Identify Main Sections: Ask ChatGPT to break down your topic into main sections. For example, if you’re writing about SEO, you might get headings like “Introduction to SEO,” “On-Page SEO Techniques,” “Off-Page SEO Strategies,” and “SEO Tools and Resources.”
  • Subheadings: Dive deeper by generating subheadings for each main section. For instance, under “On-Page SEO Techniques,” you could have “Keyword Research,” “Meta Descriptions,” and “Internal Linking.”
Tip: Be specific in your prompts. Instead of “Create an outline for SEO,” try “Create an outline for an SEO blog post focusing on beginner techniques.”

Bullet Points

Generate detailed bullet points for each section. This helps you flesh out your ideas before you start writing.

  • Detailed Points: Ask ChatGPT to list key points to cover under each subheading. For example, under “Keyword Research,” you might get points like “Use tools like Google Keyword Planner,” “Focus on long-tail keywords,” and “Analyze competitor keywords.”
  • Supporting Information: Get ChatGPT to provide supporting information or examples. For example, “Explain how to use Google Keyword Planner with a step-by-step guide.”
Tip: Use ChatGPT to research and gather supporting data or statistics for your bullet points. This adds credibility to your content.

By using ChatGPT to create detailed and structured outlines, you lay a solid foundation for your blog posts. This not only makes writing easier but also ensures that your content is comprehensive and engaging.

Tip: An outline helps you stay focused and ensures you don’t miss any critical points. It also makes the writing process more efficient.

Step 3: Write the Content

Now comes the fun part—writing the actual content. ChatGPT can assist you in various ways, making the process smoother and more efficient.


Input your outline and let ChatGPT generate the first draft. It’s like having a writing buddy who never gets tired.

  • Initial Draft: Provide ChatGPT with your detailed outline and ask it to expand each section into paragraphs. For example, for the “Introduction to SEO,” you might get a comprehensive explanation of what SEO is and why it’s important.
  • Multiple Versions: Generate different versions of the same section to find the best fit. This is particularly useful for the introduction and conclusion, where the tone and hook are crucial.
Tip: Be specific about the tone and style you want. For example, “Write the introduction in a friendly, conversational tone” will yield better results.

Expanding Sections

If you have a section that feels thin, ask ChatGPT to expand on it.

  • In-Depth Explanations: For example, under “Keyword Research,” ask ChatGPT to explain the step-by-step process of using Google Keyword Planner. You might get a detailed guide including screenshots and tips.
  • Examples and Case Studies: Enhance your content with practical examples and case studies. Ask ChatGPT to provide real-world examples related to your topic. For instance, “Give an example of a successful backlink strategy.”
Tip: Use specific prompts. Instead of “Explain keyword research,” try “Explain how to use Google Keyword Planner for keyword research with a step-by-step guide.”

Tone and Style

Specify the tone and style you want for your content. Whether it’s formal, casual, or conversational, ChatGPT can adapt.

  • Formal Tone: For a more professional audience, you might want a formal tone. For example, “Explain the importance of backlinks in a formal tone suitable for a business blog.”
  • Conversational Tone: For a casual or blog-style article, go for a conversational tone. For example, “Explain the benefits of internal linking in a casual, friendly tone.”
Tip: Mix it up. Use different tones for different sections to keep the reader engaged. A conversational introduction can be followed by a more formal, informative body section.

Adding Depth and Detail

ChatGPT can help you add depth and detail to your content.

  • Research and Statistics: Ask ChatGPT to provide relevant statistics and research findings to back up your points. For example, “Include statistics on the increase in remote work due to the pandemic.”
  • Quotations and Insights: Request quotations from industry experts or insights from recent studies. For example, “Include a quote from an SEO expert on the importance of content quality.”

When I was at Citrix, we used ChatGPT to draft blog posts on complex topics like cloud computing. It helped simplify technical jargon and made our content more accessible.

Example of Using ChatGPT for Content Creation


  1. Introduction to SEO
  2. On-Page SEO Techniques
    • Keyword Research
    • Meta Descriptions
  3. Off-Page SEO Strategies
  4. SEO Tools and Resources
  5. Conclusion

Draft Request:

“Write the introduction to a blog post on ‘Introduction to SEO’ in a friendly, conversational tone.”

ChatGPT Response:

“Hey there! Welcome to the world of SEO, or Search Engine Optimization. If you’re looking to boost your website’s visibility on search engines like Google, you’re in the right place. SEO might seem like a daunting task, but don’t worry, we’ll break it down into simple steps. Whether you’re a beginner or just need a refresher, this guide will help you understand the basics and get started on your SEO journey.”

In-Depth Expansion Request:

“Expand on ‘Keyword Research’ with a step-by-step guide on how to use Google Keyword Planner.”

ChatGPT Response:

“Keyword research is a fundamental part of SEO, and Google Keyword Planner is a fantastic tool to help you get started. Here’s a step-by-step guide:

  1. Access Google Keyword Planner: Log in to your Google Ads account and navigate to the Keyword Planner tool.
  2. Find New Keywords: Enter a keyword related to your business or industry. For example, if you run a bakery, you might enter ‘gluten-free bread.’
  3. Analyze Keyword Ideas: The tool will generate a list of related keywords along with important metrics like search volume and competition level.
  4. Choose Relevant Keywords: Select keywords that have a high search volume but low competition. These are often referred to as ‘low-hanging fruit.’
  5. Implement Keywords: Integrate these keywords into your website content, meta descriptions, and blog posts to improve your SEO.”

By using ChatGPT to draft and expand your content, you can create detailed, high-quality blog posts and articles efficiently. This not only saves time but also ensures your content is comprehensive and engaging.

Tip: Regularly update your content with new insights and data to keep it fresh and relevant.

Tip: Don’t rely solely on AI. Use it as a starting point and then refine the content to match your brand’s voice.

Step 4: Edit and Optimize

AI can help you polish your draft to perfection.

  • Grammar and Style: Tools like Grammarly and Hemingway can enhance readability and ensure your content is error-free.
  • SEO Optimization: Use ChatGPT to generate SEO-friendly content. For example, ask it to include specific keywords naturally throughout the text.

When I was at Druva, we used AI tools to optimize our blog posts for search engines. It boosted our organic traffic significantly.

Tip: Always review and edit AI-generated content. It’s good, but a human touch makes it great.

Step 5: Add Visuals and Publish

Visuals are crucial for engaging readers. AI can suggest the best types of visuals to include.

  • Image Suggestions: Ask ChatGPT what kind of images or infographics would complement your post. For example, “What images should I use for a blog post about social media marketing?”
  • Creating Visuals: Use AI tools like Canva or Piktochart to create eye-catching graphics.

Once you’re happy with your content, it’s time to publish and promote.

Tip: Use social media and email newsletters to share your blog posts with your audience. AI tools like Buffer can help schedule your posts for maximum reach.


There you have it. Using AI tools like ChatGPT for blog posts and articles can transform your content creation process.

It helps generate ideas, structure your posts, draft content, and optimize it for SEO.

And most importantly, it frees up your time to focus on strategic growth.

Don’t just take my word for it. Give it a try and see how it can elevate your content game.

Now, go out there and create some amazing content with your new AI-powered writing assistant. 🚀

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Mani Karthik

About the Author

Mani Karthik

Entrepreneur, Mentor & Blogger.
I help business grow & scale. Have helped 15+ companies scale in US, Middle East and India.
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