How To Buy Cosmetics Online in India? 10 Best Sites

Let’s admit it, we all love to shop online! Shopping for your favorite beauty product from the comfort of home is cheaper, quicker and super convenient. With a couple of clicks, you have your favorite lip-gloss or mascara on their way to your home!

So many beauty e-tailers have sprung up recently that it’s hard to know where to start. One needs to evaluate the online shopping site on different parameters before placing an order. Some of the parameters would be – good selection of brands, product quality, price, availability of international shipping, duties & tax for international shipping, shipping cost, return policy, customer service, payment security etc.

10 Best Online Cosmetic Websites in India

So to inspire your shopping, I’ve rounded up 10 of the best beauty shopping websites that you really should know about.

1. Feelunique

Highlight: Huge variety of brands and good customer service.

Feelunique is one of Europe’s largest online beauty retailer offering more than 15000 products online. They have a massive list of products right from high-end premium brands to luxury spa products to eco-friendly products. If you are somebody who likes to be in vogue, loves receiving free samples & amazing offers then feelunique has plenty to offer you.

Shipping cost: Free shipping to India for orders above $100 and no duty fee.
Payment options: All major international credit cards, PayPal.
Offers: They have a long list of promotions & offers available online like 15% off on two hair products, 10% off on brands for life program, gift card for referring a friend, free samples on the basis of your total purchase amount etc.
Cons: Shipping to India may take 5-14 days or more.
*TrustPilot Trust Score: 8.8/10

2. Strawberrynet

Website: (USA)
Highlight: Competitive price, good customer service, amazing new user offers.

Strawberrynet is a discount retailer who offers an extensive list of beauty products at a competitive price. The website is very user-friendly and the cute, colorful layout will definitely grab every girls attention. Though it’s an international site, you can opt to see the prices to be displayed in Rupees.

Shipping cost: Free shipping for purchase amount great than $30 else it’s a standard shipping rate of $5 with no duty charge. An additional surcharge is applicable on hair care and fragrance products.
Payment options: All major international credit cards, PayPal.
Offers: They have some amazing promotional offers all the time. For example currently they have 70% off on fragrance, 60% off on top sellers and more. First time customers will get Free shipping with no minimum on your first order and a cash voucher of $5 (if you spend $50 or more) or $15 (if you spend $100 or more). They also have loyalty bonus programs.
Cons: I came across some negative reviews where people said they were being charged of duty fee. In such cases do not fail to contact Strawberrynet customer service for a full refund.
TrustPilot Trust Score: 9.2/10

3.  Shopmissa

Highlight: 1$ products, friendly customer service

Shopmissa runs on a powerful mantra “Everything for 1$”! You heard me right, one dollar! They have good collections of cosmetic brands like e.l.f, Santee, LA Colors, KleanColor, Nicha K, Starry Princessa etc. Apart from beauty products they also sell jewelry, charms and accessories. I would highly recommend this site for those who want to save some extra bucks on cosmetics. After all, why spend more on Clairs or Forever 21 when you get the same quality products at Shopmissa?

Shipping cost: Shipping cost to India is $9.95 for orders under $40. For more details check here.
Offers: There are no offers on their website. However, you will get a lot of discount codes from other sites.
Payment options: All major international credit cards, PayPal, Gift Cards/Certificates.
Cons: A lot of customers have complained about delay in delivery and wrong product delivery. In such cases, reach the customer service without delay to get the issue sorted.
TrustPilot Trust Score: 6.3/10


4. Purplle

Highlights: Huge variety

Purplle is a shopping site currently catering only to the Indian shoppers. They sell everything right from drugstore brands to high-end international brand that are not easily available in India. There is nothing fancy or flashy about their website but you get beauty products at a pretty good price here.

Shipping cost: Free shipping on orders above Rs 699 else its Rs 49.
Offers: Different brands offer discounts ranging from 10-30% from time to time. For current deals & offers click here.
Payment options: Credit/Debit card, Net banking, E-Gift voucher and Cash on Delivery.
Cons: Lot of negative reviews online about products being out of stock, delay in delivery, items being close to expiry dates etc.
*Mouthshut rating: 2/5

5. Naturalmantra


Naturalmantra is a one-stop online destination for all eco-conscious shoppers. They offer a wide selection of natural, organic, handmade and earth-friendly products from brands like Omved, Auravedic, OGMama, Neev, Clean Planet, Rustic Art, Soulflower etc. Their website is very interesting with an informative blog about organic and eco-friendly living. There is also an option to consult with their panel of doctors about your health or skin issues.

Shipping cost: Free shipping for products above Rs 499 else it’s Rs 80.
Offers: Apart from offering discount coupons for new users, they have amazing sale from time to time. For latest deals & discounts click here.
Payment options: Credit/Debit card, Net banking, Paypal, Payu Money and Cash on Delivery
Cons: The product prices are slightly on the higher side, as they are organic.
Mouthshut rating: 2.5/5

6. Globox

Highlights: Beauty surprise every month

Globox is an online subscription service for expert selected beauty products. To use this service, you need to create a beauty profile on their website. After studying your skin type, beauty needs, beauty concern etc., the beauty experts will send a personalized beauty box to your home every month. They have a combination of reputed brands like Lotus, Biotique, Maybelline etc. and new brands like Aryanveda, Bio Bloom etc.

Shipping cost: Free shipping after you sign up for their subscription.
Offers: Monthly sale & discount coupons available online. They also offer referral discounts.
Payment options: Credit/Debit card, Net banking, Paytm, Payu Money and Cash on Delivery
Cons: Apart from damaged product returns, the site does not offer return services for any beauty box.

7. Nykaa

Highlights: Huge variety, good discounts

For binging on new and wide variety of beauty products, Nykaa is the place to go. Nykaa is one of India’s largest beauty destinations offering 400 plus Indian and International brands. They have a user-friendly website is with some unique filters to categorize products and use their live chat facility to get real time information about the products & services.

Shipping cost: Free shipping on orders above Rs 500 else a flat rate of Rs 50 is applicable.
Offers: They have amazing deals and discount all the time. For latest deals and discounts click here. They also offer reward program & referral benefits.
Payment options: Credit/Debit card, Net banking, Payu Money, Reward points and Cash on Delivery
Cons: Negative reviews online about delay in delivery & poor packaging.
Mouthshut rating: 2.5/5

8. Theskinstore

Highlights: Dermatologist recommended brands.

Theskinstore is a Bangalore based skin care line that provides dermatological skin care expertise and specialized products to Indian customers. The products on their site are neatly classified on the basis of different issues or conditions like dry skin, acne prone, damaged hair, chapped lips, facial pigmentation etc.

Shipping cost: Free shipping on orders above Rs 1000 else a flat rate of Rs 99 is applicable.
Payment options: Credit/Debit card, Net banking, Cheque or demand draft, Cash on Delivery.
Offers: They have very few offers online.
Cons: Very few promotions & offers.
Mouthshut rating: NA

9. Jabong

Highlights: Free shipping, wide choice

Jabong is a popular name in the Indian online shopping market. Jabong caters to the fashion needs of men, women and kids across footwear, apparel, cosmetics and accessories. Their cutting edge e-commerce platform, wide product selection, agile warehouse system, amazing customer service lets customer have a hassle-free shopping experience.

Shipping cost: Free shipping on everything!
Payment options: Credit/Debit card, Net banking, Wallet, Cash on Delivery.
Offers: They have some amazing discounts and offers available all the time. For current offers check here.
Cons: Lots of negative review online about delay in product delivery.
Mouthshut rating: 3/5

10. Joybynature

Highlights: Organic products

If natural products are your things, Joybynature should already be your favorite place to shop. They offer organic/natural products for different headings like beauty, home living, baby care, clothing etc. They have a long list of more than 150 brands and 10,000 natural/organic products. Check out joybuzz on their homepage for interesting articles about natural living and organic recipes.

Shipping cost: Free shipping above orders of Rs 499 else Rs 75.
Payment options: Credit/Debit cards, Cash on Delivery.
Offers: Check out their clearance section for the ongoing sale and other promotions.
Cons: Negative reviews online about delayed delivery and poor communication.
Mouthshut rating: NA

SitesShipping cost to IndiaDelivery timeDuty chargeService base
FeeluniqueFree above 60GBP else 5GBP5-14 daysNoEurope
StrawberrynetFree above $30 else $55-10 daysNoGlobal
ShoopmissaNo free shipping7-27 daysYesGlobal
PurplleFree shipping above Rs 699 else Rs 491-4 daysNoIndian
NaturalmantraFree shipping above Rs 499 else Rs 805-7daysNoIndian
GloboxFree2-3 daysNoIndian
NykaaFree shipping above Rs 500 else Rs 502-3 daysNoIndian
TheskinstoreFree shipping above Rs 1000 else Rs 992-7 daysNoIndian
JabongFree shipping5 daysNoIndian

So, all set for your next shopping haul

*For international shopping sites I’ve referred Trustpilot Trust scores rating and for Indian sites I’ve used Mouthshut rating when available.

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Mani Karthik

About the Author

Mani Karthik

Entrepreneur, Mentor & Blogger.
I help business grow & scale. Have helped 15+ companies scale in US, Middle East and India.
I share everything I learned on this blog, so that you benefit. Here’s more about me.

6 responses to “How To Buy Cosmetics Online in India? 10 Best Sites”
  1. tanuja

    That’s a lovely post! Well-written, heartwarming and so creative.
    Great post.Thanks for sharing such an informative post.

  2. Neha Malhotra

    Thanks for sharing this website. No doubt this all websites are best for purchasing online.

    But a few months ago I had come to know about vanity wagon from where i got organic beauty products at a very good discount price.

  3. neha jain

    This post is very helpful for me

  4. kakoli

    Hey the post is quite informative, you have accumulated all the sites at one place its really beneficial for girls like us who look for economical options. However I also prefer to use coupon codes from sites like CouponsJi, coupondunia to lower the price

  5. Mani Karthik

    Glad you liked it.

  6. Madhusmita

    Nice post about Top 10 Best Online Shopping Cosmetics Sites In India.
    Keep Posting.

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