{"id":36139,"date":"2025-10-13T05:18:00","date_gmt":"2025-10-13T05:18:00","guid":{"rendered":"https:\/\/manikarthik.com\/blog\/?p=36139"},"modified":"2025-10-15T05:15:10","modified_gmt":"2025-10-15T05:15:10","slug":"etmoney-vs-groww","status":"publish","type":"post","link":"https:\/\/manikarthik.com\/blog\/etmoney-vs-groww\/","title":{"rendered":"ETMoney vs Groww &#8211; Which App Makes Investing Easier for NRIs?"},"content":{"rendered":"\n<p>When I moved back to India in 2017, I faced a peculiar problem.<\/p>\n\n\n\n<p>I had money in my NRE account and wanted to start investing. Simple, right?<\/p>\n\n\n\n<p>Not really. Most investing apps weren&#8217;t built for NRIs. The few that accepted us had lengthy paperwork and confusing interfaces.<\/p>\n\n\n\n<p>Fast forward to 2025, things have changed. Apps like <a href=\"https:\/\/www.etmoney.com\/\" target=\"_blank\" rel=\"noopener\">ETMoney<\/a> and <a href=\"https:\/\/groww.in\/\" target=\"_blank\" rel=\"noopener\">Groww<\/a> promise seamless mutual fund investing. Both claim to be the best.<\/p>\n\n\n\n<p>But here&#8217;s what nobody tells you. One of these platforms doesn&#8217;t actually support NRIs anymore.<\/p>\n\n\n\n<p>Let me explain.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Groww Surprise That Caught Everyone Off Guard<\/h2>\n\n\n\n<p>Groww is everywhere. You see it on YouTube ads, Instagram stories, and in every WhatsApp group.<\/p>\n\n\n\n<p>Clean interface. Zero commission. Simple onboarding.<\/p>\n\n\n\n<p>But when I checked their latest policies in October 2025, I discovered something shocking. Groww has <strong>stopped offering NRI trading and Demat accounts<\/strong>.<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/www.chittorgarh.com\/broker\/groww\/nri-account-review\/173\/\" target=\"_blank\" rel=\"noopener\">multiple<\/a> <a href=\"https:\/\/wise.com\/in\/blog\/groww-nri-demat-account\" target=\"_blank\" rel=\"noopener\">sources<\/a>, Groww currently only serves resident Indians.<\/p>\n\n\n\n<p>They still publish educational content for NRIs. But you cannot open an account if you&#8217;re a Non Resident Indian.<\/p>\n\n\n\n<p>This is huge. Thousands of NRIs were using Groww until 2024. Then the service quietly shut down for international investors.<\/p>\n\n\n\n<p>If you&#8217;re based in the US, UK, UAE, or anywhere outside India, Groww won&#8217;t let you invest through their platform.<\/p>\n\n\n\n<p><strong>Tip: Always verify if a platform accepts NRIs before starting your KYC process. Save yourself the hassle.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What About ETMoney for NRIs?<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.etmoney.com\/\" target=\"_blank\" rel=\"noopener\">ETMoney<\/a>, backed by Times Internet, took a different route.<\/p>\n\n\n\n<p>They started supporting NRI investments back in 2017. Right when I returned to India.<\/p>\n\n\n\n<p>The app lets you invest in over 1,000 mutual funds through your NRE or NRO account. Completely paperless. Takes less than 2 minutes for transactions.<\/p>\n\n\n\n<p>I personally used ETMoney for my first few SIPs after moving back. The experience was smooth. No calls from relationship managers. No physical forms.<\/p>\n\n\n\n<p>Just pure digital investing.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;The best investing app is the one that actually lets you invest without jumping through hoops.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p>ETMoney supports NRIs from most countries. Including those tricky FATCA compliance nations like the USA and Canada.<\/p>\n\n\n\n<p>But it&#8217;s not perfect. The app has changed a lot since 2017.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Real Comparison: What Actually Matters<\/h2>\n\n\n\n<p>Let me break this down with actual data. Not marketing fluff.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Feature<\/th><th>ETMoney<\/th><th>Groww<\/th><\/tr><\/thead><tbody><tr><td>NRI Access<\/td><td>Yes, available for NRIs<\/td><td>No, discontinued for NRIs<\/td><\/tr><tr><td>Mutual Fund Commission<\/td><td>Zero (Direct Plans)<\/td><td>N\/A for NRIs<\/td><\/tr><tr><td>Account Opening<\/td><td>Free<\/td><td>N\/A for NRIs<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Here&#8217;s the reality. If you&#8217;re an NRI, you only have one choice between these two: ETMoney.<\/p>\n\n\n\n<p>Groww isn&#8217;t even in the running anymore.<\/p>\n\n\n\n<p>But let&#8217;s dig deeper into ETMoney&#8217;s features. You need to know what you&#8217;re getting into.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Inside ETMoney: The Good, The Bad, and The Annoying<\/h2>\n\n\n\n<p>ETMoney started as a simple expense tracker. Then it became a mutual fund platform. Now it&#8217;s trying to be everything.<\/p>\n\n\n\n<p>You can invest in mutual funds, buy insurance, get loans, check your credit score, and track expenses. All in one app.<\/p>\n\n\n\n<p>Sounds great? Sometimes it is. Sometimes it&#8217;s overwhelming.<\/p>\n\n\n\n<p>The good part: You get access to direct mutual fund plans. This means you save about 1 to 1.5% annually compared to regular plans. On a portfolio of \u20b910 lakhs, that&#8217;s \u20b910,000 to \u20b915,000 extra in your pocket every year.<\/p>\n\n\n\n<p>ETMoney also offers a feature called &#8220;Genius.&#8221; It&#8217;s their premium advisory service. They analyze your portfolio and suggest changes.<\/p>\n\n\n\n<p>But here&#8217;s the catch. The app now shows ads for their paid services. A lot of them.<\/p>\n\n\n\n<p>Recent reviews on Google Play Store show user frustration. People complain about too many advertisements and forced upsells.<\/p>\n\n\n\n<p>One user wrote: &#8220;Can&#8217;t even view my portfolio without seeing ads for their premium services.&#8221;<\/p>\n\n\n\n<p><strong>Tip: Stick to the core mutual fund feature. Don&#8217;t get distracted by the bells and whistles unless you specifically need them.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What You Actually Need as an NRI Investor<\/h2>\n\n\n\n<p>Let me share what worked for me when I moved back.<\/p>\n\n\n\n<p>I didn&#8217;t need fancy portfolio analyzers or AI driven recommendations. I needed three things:<\/p>\n\n\n\n<p>Easy KYC completion from abroad. Ability to link my NRE account. Simple SIP setup without paperwork.<\/p>\n\n\n\n<p>ETMoney delivered on all three. Your mileage may vary based on which country you&#8217;re in.<\/p>\n\n\n\n<p>For NRIs in UAE, UK, and Singapore, the process is straightforward. Video KYC works smoothly.<\/p>\n\n\n\n<p>For US based NRIs, there&#8217;s an extra layer of FATCA compliance. Most AMCs in India accept US residents, but some don&#8217;t. ETMoney shows you which funds are available for your country.<\/p>\n\n\n\n<p>Canada has similar restrictions due to regulatory requirements.<\/p>\n\n\n\n<p>\ud83d\udca1 <strong>Quick Recap:<\/strong> <\/p>\n\n\n\n<p>\u2705 ETMoney accepts NRIs <br>\u2705 Groww doesn&#8217;t (anymore) <br>\u2705 Zero commission on direct plans with ETMoney <br>\u2705 FATCA compliance handled for US\/Canada<\/p>\n\n\n\n<p>Compare this to <a href=\"https:\/\/manikarthik.com\/blog\/best-investment-options-in-india\/\">other investment options available for NRIs<\/a> in India.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Money Question: Fees and Charges<\/h2>\n\n\n\n<p>ETMoney doesn&#8217;t charge you for mutual fund investments. Zero. Nada. Nothing.<\/p>\n\n\n\n<p>They make money through their insurance, loan, and advisory products. But the mutual fund piece is completely free.<\/p>\n\n\n\n<p>This is standard across most platforms now. Zerodha Coin, Kuvera, and Paytm Money all offer zero commission mutual fund investing.<\/p>\n\n\n\n<p>The real cost is in the expense ratio of the funds you choose. That&#8217;s built into the NAV. You can&#8217;t avoid it.<\/p>\n\n\n\n<p>But you can control it by picking direct plans over regular plans.<\/p>\n\n\n\n<p>Here&#8217;s what that looks like over 10 years:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Investment Type<\/th><th>Annual Expense Ratio<\/th><th>\u20b910L Investment (10 years)<\/th><th>Final Value (10% return)<\/th><\/tr><\/thead><tbody><tr><td>Direct Plan<\/td><td>0.5%<\/td><td>\u20b910,00,000<\/td><td>\u20b924,89,349<\/td><\/tr><tr><td>Regular Plan<\/td><td>2.0%<\/td><td>\u20b910,00,000<\/td><td>\u20b921,93,428<\/td><\/tr><tr><td>Difference<\/td><td>1.5%<\/td><td>Same investment<\/td><td>\u20b92,95,921<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>That \u20b92.95 lakhs is real money. It compounds every year you stay invested.<\/p>\n\n\n\n<p>This is why I only recommend <a href=\"https:\/\/manikarthik.com\/blog\/can-nri-invest-in-mutual-funds\/\">direct mutual funds<\/a> for NRIs. No middlemen. No commissions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Changed for Groww and Why It Matters<\/h2>\n\n\n\n<p>Groww was the darling of the fintech world. Clean design. Great marketing. Millions of users.<\/p>\n\n\n\n<p>So why did they stop NRI services?<\/p>\n\n\n\n<p>Based on industry discussions, it came down to compliance costs and operational complexity.<\/p>\n\n\n\n<p>Managing NRI accounts requires extra documentation. Different tax rules. FATCA reporting for US customers. PIS permissions for repatriation.<\/p>\n\n\n\n<p>Groww decided to focus on the domestic market instead. Makes business sense for them. Bad news for NRIs.<\/p>\n\n\n\n<p>Their platform still works great for resident Indians. But if you&#8217;re living abroad, you need alternatives.<\/p>\n\n\n\n<p>Besides ETMoney, you can consider: Kuvera (free, NRI friendly) Zerodha Coin (requires Zerodha demat account) ICICI Direct (full service but higher fees)<\/p>\n\n\n\n<p>I&#8217;ve written detailed comparisons of these platforms. Check out my <a href=\"https:\/\/manikarthik.com\/blog\/zerodha-review\/\">review of Zerodha<\/a> and <a href=\"https:\/\/manikarthik.com\/blog\/groww-app-review\/\">Groww app review<\/a> for resident Indians.<\/p>\n\n\n\n<p><strong>Tip: If you&#8217;re planning to return to India permanently, wait until you become a resident to open Groww. As an RNOR, you&#8217;ll have more options.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The User Experience Factor<\/h2>\n\n\n\n<p>User experience makes or breaks an investing app. You need to check your portfolio, set up SIPs, and make redemptions without pulling your hair out.<\/p>\n\n\n\n<p>ETMoney&#8217;s interface is decent. Not the cleanest I&#8217;ve seen, but functional.<\/p>\n\n\n\n<p>The home screen shows your total portfolio value. Tap on mutual funds to see your holdings. Each fund shows current value, gains, and returns.<\/p>\n\n\n\n<p>Setting up a SIP is straightforward: Choose the fund Enter the amount Select the date Set up auto debit<\/p>\n\n\n\n<p>Done.<\/p>\n\n\n\n<p>Redemptions take 2 to 3 business days. Money hits your linked NRE or NRO account directly.<\/p>\n\n\n\n<p>The app also sends notifications for NAV updates, SIP debits, and market movements. You can turn these off if they get annoying.<\/p>\n\n\n\n<p>One feature I really like: automatic portfolio tracking. Link your external mutual fund investments (from other platforms) and ETMoney pulls them all into one dashboard.<\/p>\n\n\n\n<p>This uses your PAN linked folios through CAMS and Karvy. Super useful if you have investments scattered across platforms.<\/p>\n\n\n\n<p><strong>ETMoney User Experience Rating:<\/strong> <\/p>\n\n\n\n<p>\ud83d\udcf1 Mobile App: 4\/5 <br>\ud83d\udcbb Web Platform: 3\/5 <br>\ud83d\udd14 Notifications: 3.5\/5 <br>\ud83d\udcca Portfolio Tracking: 4.5\/5<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Real Talk: Should NRIs Even Use Apps?<\/h2>\n\n\n\n<p>Here&#8217;s something nobody mentions in these comparison articles.<\/p>\n\n\n\n<p>You don&#8217;t actually need an app to invest in mutual funds.<\/p>\n\n\n\n<p>You can go directly to the AMC website. HDFC Mutual Fund, ICICI Prudential, SBI Mutual Fund. They all have online portals for NRIs.<\/p>\n\n\n\n<p>So why use an aggregator like ETMoney?<\/p>\n\n\n\n<p>Convenience. One login gives you access to 40+ AMCs and 1,000+ funds. You can compare funds, track performance, and manage everything from a single dashboard.<\/p>\n\n\n\n<p>Without an aggregator, you&#8217;d need separate logins for each AMC. Your portfolio would be scattered. Tracking returns becomes a nightmare.<\/p>\n\n\n\n<p>I learned this the hard way. In my early days after moving back, I invested directly with three different AMCs. Different passwords. Different dashboards. Different transaction statements.<\/p>\n\n\n\n<p>Absolute chaos during tax filing season.<\/p>\n\n\n\n<p>Aggregators solve this problem. They&#8217;re worth it just for the consolidated view.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Tax Angle NRIs Need to Know<\/h2>\n\n\n\n<p>Investing in Indian mutual funds has tax implications. Both in India and your country of residence.<\/p>\n\n\n\n<p>In India: Short term capital gains (less than 1 year for equity funds): 20% Long term capital gains (more than 1 year for equity funds): 12.5% above \u20b91.25 lakh TDS: 20% on capital gains (deducted at source for NRIs)<\/p>\n\n\n\n<p>The TDS part is crucial. When you redeem your mutual fund units, the AMC deducts 20% TDS before crediting your account.<\/p>\n\n\n\n<p>You can claim a refund while filing your ITR if your actual tax liability is lower. But that&#8217;s extra paperwork.<\/p>\n\n\n\n<p>ETMoney shows your capital gains clearly. Short term and long term separated. This helps during tax filing.<\/p>\n\n\n\n<p>For more details on <a href=\"https:\/\/manikarthik.com\/blog\/indian-tax-rules-for-nris-with-foreign-income\/\">tax rules for NRIs investing in India<\/a>, check out my detailed guide.<\/p>\n\n\n\n<p><strong>Tip: Keep all your transaction statements. You&#8217;ll need them for both Indian and foreign tax returns. ETMoney lets you download consolidated statements.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What About Customer Support?<\/h2>\n\n\n\n<p>When something goes wrong with your investments, you need help. Fast.<\/p>\n\n\n\n<p>ETMoney offers email support at help@etmoneycare.com. Response time varies from a few hours to 2 days.<\/p>\n\n\n\n<p>No phone support. No live chat. Just email and in app ticket raising.<\/p>\n\n\n\n<p>This frustrates many users. Especially older NRIs who prefer talking to someone.<\/p>\n\n\n\n<p>Groww had similar support issues when they served NRIs. Long wait times. Generic responses. Tickets getting closed without resolution.<\/p>\n\n\n\n<p>The mutual fund industry in India isn&#8217;t known for stellar customer service. This is why I always recommend keeping your AMC contact details handy.<\/p>\n\n\n\n<p>If ETMoney support doesn&#8217;t help, reach out directly to the fund house. They&#8217;re usually more responsive.<\/p>\n\n\n\n<p>For urgent issues, you can also complain to SEBI or AMFI. But that should be your last resort.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">My Personal Setup and Recommendations<\/h2>\n\n\n\n<p>Here&#8217;s what I actually use for my mutual fund investments.<\/p>\n\n\n\n<p>Primary platform: Zerodha Coin (I opened my demat account before moving back) Secondary tracking: ETMoney (to consolidate external folios) Tax planning: Excel sheet (old school but works)<\/p>\n\n\n\n<p>Why this combination?<\/p>\n\n\n\n<p>Zerodha Coin charges \u20b9300 annually for demat AMC. But their platform is rock solid. Fast execution. No ads. Clean interface.<\/p>\n\n\n\n<p>ETMoney helps me track folios I created before Zerodha. Plus I can check my wife&#8217;s investments (she uses ETMoney) from her phone.<\/p>\n\n\n\n<p>For NRIs who can&#8217;t use Zerodha (they need PIS approval which takes time), ETMoney is a solid primary platform.<\/p>\n\n\n\n<p>Just ignore the insurance and loan ads. Focus on mutual funds.<\/p>\n\n\n\n<p>If you&#8217;re serious about <a href=\"https:\/\/manikarthik.com\/blog\/set-up-sips-and-mutual-funds\/\">setting up SIPs after moving back<\/a>, start with small amounts. Test the platform. Make sure transactions go through smoothly.<\/p>\n\n\n\n<p>Then scale up.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">ETMoney vs Groww: The Final Scorecard<\/h2>\n\n\n\n<p>Let&#8217;s be honest. This isn&#8217;t much of a comparison anymore.<\/p>\n\n\n\n<p>Groww exited the NRI market. ETMoney is one of the few apps still serving international investors.<\/p>\n\n\n\n<p>But let me give you the complete scorecard anyway:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Category<\/th><th>ETMoney<\/th><th>Groww<\/th><\/tr><\/thead><tbody><tr><td>NRI Support<\/td><td>\u2705 Yes<\/td><td>\u274c No<\/td><\/tr><tr><td>Zero Commission<\/td><td>\u2705 Yes<\/td><td>N\/A<\/td><\/tr><tr><td>User Interface<\/td><td>Good (3.5\/5)<\/td><td>Excellent (4.5\/5)<\/td><\/tr><tr><td>Customer Support<\/td><td>Average (2.5\/5)<\/td><td>Average (2.5\/5)<\/td><\/tr><tr><td>Fund Options<\/td><td>1,000+ funds<\/td><td>N\/A for NRIs<\/td><\/tr><tr><td>Account Opening Fee<\/td><td>Free<\/td><td>N\/A<\/td><\/tr><tr><td>Annual Charges<\/td><td>Free<\/td><td>N\/A<\/td><\/tr><tr><td>US\/Canada Support<\/td><td>\u2705 Yes (FATCA)<\/td><td>\u274c No<\/td><\/tr><tr><td>Additional Features<\/td><td>Insurance, Loans, FD<\/td><td>N\/A<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>The verdict? If you&#8217;re an NRI, use ETMoney for mutual funds.<\/p>\n\n\n\n<p>If you&#8217;re a resident Indian, Groww might be better for the cleaner interface.<\/p>\n\n\n\n<p>But since you&#8217;re reading this on a blog for NRIs, the choice is clear.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Alternatives Worth Considering<\/h2>\n\n\n\n<p>Don&#8217;t put all your eggs in one basket. Even with investing apps.<\/p>\n\n\n\n<p>Here are solid alternatives to ETMoney:<\/p>\n\n\n\n<p><strong>Kuvera<\/strong>: Free. Clean interface. Great for goal based investing. Family account feature is unique. Check their website for NRI support.<\/p>\n\n\n\n<p><strong>ICICI Direct<\/strong>: Full service broker. Higher fees but excellent support. Best if you want hand holding. They accept NRIs from most countries.<\/p>\n\n\n\n<p><strong>Direct AMC websites<\/strong>: No intermediary. But you manage everything separately. Works if you&#8217;re investing in just 2 to 3 funds.<\/p>\n\n\n\n<p><strong>Zerodha Coin<\/strong>: Requires demat account. \u20b9300 annual charge. But super reliable. PIS permission needed for NRIs.<\/p>\n\n\n\n<p>I&#8217;ve covered detailed comparisons in my articles on <a href=\"https:\/\/manikarthik.com\/blog\/best-trading-platforms-india\/\">best trading platforms in India<\/a> and <a href=\"https:\/\/manikarthik.com\/blog\/best-apps-to-invest-in-mutual-funds-in-india\/\">best investment apps<\/a>.<\/p>\n\n\n\n<p><strong>Tip: Use multiple platforms for different needs. Primary for SIPs. Secondary for tracking. Tertiary for trying new funds.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Common Mistakes NRIs Make<\/h2>\n\n\n\n<p>I&#8217;ve made every mistake in the book. Learn from my stupidity.<\/p>\n\n\n\n<p><strong>Mistake 1<\/strong>: Starting with regular plans instead of direct plans. Cost me \u20b947,000 in extra fees over 3 years. Switched to direct plans in 2020.<\/p>\n\n\n\n<p><strong>Mistake 2<\/strong>: Not updating residential status with AMCs. When I became an RNOR, I forgot to inform my fund houses. TDS deductions were wrong. Had to file for refunds.<\/p>\n\n\n\n<p><strong>Mistake 3<\/strong>: Ignoring FATCA declarations. Left some fields blank during KYC. Account got frozen. Took 2 weeks to resolve.<\/p>\n\n\n\n<p><strong>Mistake 4<\/strong>: Investing in country restricted funds. Some AMCs don&#8217;t accept US residents for certain funds. I didn&#8217;t check. Investment got rejected. Money stuck for 4 days.<\/p>\n\n\n\n<p><strong>Mistake 5<\/strong>: Not maintaining separate NRE and NRO folios. Mixed up my repatriable and non repatriable investments. Tax filing became complicated.<\/p>\n\n\n\n<p>Learn the <a href=\"https:\/\/manikarthik.com\/blog\/rnor-tax-benefits\/\">RNOR tax benefits<\/a> before you start investing. Understand the <a href=\"https:\/\/manikarthik.com\/blog\/nri-to-rnor-to-resident-transition\/\">NRI to RNOR transition<\/a>.<\/p>\n\n\n\n<p>It&#8217;ll save you thousands in taxes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What This Really Means for Your Portfolio<\/h2>\n\n\n\n<p>The app you choose doesn&#8217;t matter as much as the funds you pick.<\/p>\n\n\n\n<p>ETMoney gives you access to great funds. But it won&#8217;t make you rich by itself.<\/p>\n\n\n\n<p>Your returns come from: Asset allocation (equity vs debt ratio) Fund selection (active vs index) Investment discipline (SIP consistency) Time horizon (longer is better)<\/p>\n\n\n\n<p>The app is just a tool. Like a hammer. You still need to know where to hit the nail.<\/p>\n\n\n\n<p>I see NRIs obsessing over which app to use. Spending weeks comparing. Then picking average funds because they followed recent performance.<\/p>\n\n\n\n<p>Don&#8217;t do this.<\/p>\n\n\n\n<p>First decide your investment strategy. Asset allocation. Risk appetite. Goals.<\/p>\n\n\n\n<p>Then pick funds. Large cap, mid cap, small cap. Debt funds for stability. International funds for diversification.<\/p>\n\n\n\n<p>Finally, choose a platform that lets you execute this strategy easily.<\/p>\n\n\n\n<p>ETMoney works for most NRIs. If it doesn&#8217;t work for you, try Kuvera or ICICI Direct.<\/p>\n\n\n\n<p>But please. Don&#8217;t let platform analysis paralysis stop you from investing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">When ETMoney Makes Sense<\/h2>\n\n\n\n<p>ETMoney is ideal if:<\/p>\n\n\n\n<p>You&#8217;re an NRI in UAE, UK, Singapore, or other non FATCA countries. You want one app for mutual funds, insurance, and FD tracking. You&#8217;re okay with occasional ads for premium services. You need paperless, video KYC from abroad. You prefer mobile first investing.<\/p>\n\n\n\n<p>ETMoney might not work if:<\/p>\n\n\n\n<p>You want advanced portfolio analytics (try Kuvera). You need dedicated relationship manager support (try ICICI Direct). You&#8217;re easily distracted by ads and upsells. You want to trade stocks alongside mutual funds (try Zerodha).<\/p>\n\n\n\n<p>Think about your specific needs. Then decide.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">When to Skip Apps and Go Direct<\/h2>\n\n\n\n<p>Sometimes the best app is no app.<\/p>\n\n\n\n<p>If you&#8217;re investing in just 2 to 3 funds from the same AMC, go direct to their website.<\/p>\n\n\n\n<p><strong>Example<\/strong>: You want to invest only in HDFC Index Fund and HDFC Balanced Advantage Fund.<\/p>\n\n\n\n<p>Just open an account on <a href=\"https:\/\/www.hdfcfund.com\/\" target=\"_blank\" rel=\"noopener\">HDFC Mutual Fund<\/a> website. Complete your NRI KYC. Start investing.<\/p>\n\n\n\n<p>No intermediary. No app to maintain. Direct communication with the fund house.<\/p>\n\n\n\n<p>This works when your strategy is simple and you&#8217;re not comparing multiple AMCs.<\/p>\n\n\n\n<p>For most NRIs with diversified portfolios across 5+ funds from different AMCs, an aggregator like ETMoney makes more sense.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Bottom Line: What I&#8217;d Do If I Started Today<\/h2>\n\n\n\n<p>If I were moving back to India in October 2025 as an NRI, here&#8217;s exactly what I&#8217;d do:<\/p>\n\n\n\n<p><strong>Step 1<\/strong>: Open an NRE account with HDFC or ICICI Bank.<\/p>\n\n\n\n<p><strong>Step 2<\/strong>: Complete my NRI KYC through an AMFI registered platform.<\/p>\n\n\n\n<p><strong>Step 3<\/strong>: Download ETMoney and link my NRE account.<\/p>\n\n\n\n<p><strong>Step 4<\/strong>: Start small SIPs in 3 to 4 index funds. \u20b910,000 total monthly.<\/p>\n\n\n\n<p><strong>Step 5<\/strong>: Set it on autopilot. Review quarterly. Rebalance annually.<\/p>\n\n\n\n<p>That&#8217;s it. No complexity. No fancy strategies.<\/p>\n\n\n\n<p>Over time, as my income grows, I&#8217;d increase SIP amounts. Add mid cap and small cap exposure. Maybe some debt funds.<\/p>\n\n\n\n<p>But the foundation would stay the same. Regular, disciplined investing through a reliable platform.<\/p>\n\n\n\n<p>ETMoney fits that bill for NRIs right now.<\/p>\n\n\n\n<p>Groww doesn&#8217;t. Not anymore.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Questions You Should Ask<\/h2>\n\n\n\n<p>Before you commit to any platform, ask yourself:<\/p>\n\n\n\n<p>Does this app accept investors from my country? What documents do I need for NRI KYC? How long does account opening take? Can I link my NRE and NRO accounts separately? What funds are available for my country? How do I withdraw money in emergencies? Who do I contact if something goes wrong?<\/p>\n\n\n\n<p>Get clear answers. Test the support team before investing serious money.<\/p>\n\n\n\n<p>Join NRI investment groups on <a href=\"https:\/\/backtoindia.com\/groups\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> or Reddit. Ask real users about their experiences.<\/p>\n\n\n\n<p>Don&#8217;t just trust marketing material. Or blog posts like this one.<\/p>\n\n\n\n<p>Verify everything yourself.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Resources and Next Steps<\/h2>\n\n\n\n<p>Want to dig deeper? Here are resources that helped me:<\/p>\n\n\n\n<p><strong>RBI Guidelines<\/strong>: <a href=\"https:\/\/www.rbi.org.in\/\" target=\"_blank\" rel=\"noopener\">FEMA regulations for NRI investments<\/a> <br><strong>SEBI Website<\/strong>: <a href=\"https:\/\/www.sebi.gov.in\/\" target=\"_blank\" rel=\"noopener\">Mutual fund investor education<\/a> <br><strong>AMFI Portal<\/strong>: <a href=\"https:\/\/www.amfiindia.com\/\" target=\"_blank\" rel=\"noopener\">Check your mutual fund holdings<\/a><\/p>\n\n\n\n<p>From my blog, these guides will help:<\/p>\n\n\n\n<p><a href=\"https:\/\/manikarthik.com\/blog\/can-nri-invest-in-mutual-funds\/\">Can NRI Invest in Mutual Funds?<\/a> \u2013 Complete eligibility guide <br><a href=\"https:\/\/manikarthik.com\/blog\/set-up-sips-and-mutual-funds\/\">How to Set Up SIPs and Mutual Funds<\/a> \u2013 Step by step process <br><a href=\"https:\/\/manikarthik.com\/blog\/investment-options-for-nris\/\">Investment Options for NRIs<\/a> \u2013 Beyond mutual funds <br><a href=\"https:\/\/manikarthik.com\/blog\/nri-banking\/\">NRI Banking Guide<\/a> \u2013 Setting up accounts <br><a href=\"https:\/\/manikarthik.com\/blog\/nris-how-to-invest-money-after-returning-to-india\/\">NRI Return to India Checklist<\/a> \u2013 Complete financial planning<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">My Take<\/h2>\n\n\n\n<p>The ETMoney vs Groww debate for NRIs isn&#8217;t really a debate.<\/p>\n\n\n\n<p>Groww doesn&#8217;t serve NRIs. ETMoney does.<\/p>\n\n\n\n<p>That&#8217;s the headline.<\/p>\n\n\n\n<p>But here&#8217;s what matters more: Are you actually investing? Or are you stuck in research mode?<\/p>\n\n\n\n<p>I spent 3 months researching platforms when I moved back in 2017. Read hundreds of reviews. Compared dozens of apps.<\/p>\n\n\n\n<p>Looking back, I should&#8217;ve just started investing in month one. The returns I missed by waiting were more than any platform cost difference.<\/p>\n\n\n\n<p>Pick a reliable platform. ETMoney works. Start your SIPs. Stick to your plan.<\/p>\n\n\n\n<p>The magic isn&#8217;t in the app. It&#8217;s in the consistency.<\/p>\n\n\n\n<p>Your wealth builds slowly. One SIP at a time. One year at a time.<\/p>\n\n\n\n<p>The best time to start was when you became an NRI. The second best time is today.<\/p>\n\n\n\n<p>Go open that account.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Sources and Data References:<\/strong><\/p>\n\n\n\n<p>This comparison is based on information gathered from:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.etmoney.com\/\" target=\"_blank\" rel=\"noopener\">ETMoney official website<\/a> and app (October 2025)<\/li>\n\n\n\n<li><a href=\"https:\/\/groww.in\/\" target=\"_blank\" rel=\"noopener\">Groww official website<\/a> and documentation (October 2025)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.chittorgarh.com\/broker\/groww\/nri-account-review\/173\/\" target=\"_blank\" rel=\"noopener\">Chittorgarh.com &#8211; Groww NRI Account Review<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wise.com\/in\/blog\/groww-nri-demat-account\" target=\"_blank\" rel=\"noopener\">Wise &#8211; Groww Demat Account for NRIs<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/getbelong.com\/blog\/mutual-funds\/best-investment-platform\/\" target=\"_blank\" rel=\"noopener\">Belong &#8211; Best Platforms for NRI Mutual Funds<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/sbnri.com\/blog\/nri-investment\/best-mutual-fund-apps\" target=\"_blank\" rel=\"noopener\">SBNRI &#8211; Top Mutual Fund Apps<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/en.wikipedia.org\/wiki\/ET_Money\" target=\"_blank\" rel=\"noopener\">Wikipedia &#8211; ET Money<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.rbi.org.in\/\" target=\"_blank\" rel=\"noopener\">RBI &#8211; FEMA Guidelines<\/a><\/li>\n\n\n\n<li>Personal experience and community feedback from <a href=\"https:\/\/backtoindia.com\/groups\" target=\"_blank\" rel=\"noopener\">Back to India Facebook Group<\/a><\/li>\n<\/ol>\n\n\n\n<p>All data was current as of October 13, 2025. Platform features, fees, and NRI policies may change. Always verify current information directly with the platform before investing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When I moved back to India in 2017, I faced a peculiar problem. 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