{"id":36764,"date":"2025-11-11T15:46:29","date_gmt":"2025-11-11T15:46:29","guid":{"rendered":"https:\/\/manikarthik.com\/blog\/?p=36764"},"modified":"2025-11-14T15:46:20","modified_gmt":"2025-11-14T15:46:20","slug":"tata-neu-vs-amazon-pay","status":"publish","type":"post","link":"https:\/\/manikarthik.com\/blog\/tata-neu-vs-amazon-pay\/","title":{"rendered":"Tata Neu vs Amazon Pay \u2013 Which Super App Is More Useful?"},"content":{"rendered":"\n<p>My wife deleted three apps from her phone last month.<\/p>\n\n\n\n<p>Swiggy. BigBasket. Even her beloved Starbucks app.<\/p>\n\n\n\n<p>The reason? She discovered she could do everything through just two super apps: Tata Neu and Amazon Pay.<\/p>\n\n\n\n<p>When we moved back from San Francisco in 2017, super apps weren&#8217;t really a thing in India. You needed separate apps for food delivery, grocery shopping, bill payments, and hotel bookings.<\/p>\n\n\n\n<p>Today&#8217;s reality is different. These super apps promise to replace dozens of individual apps on your phone.<\/p>\n\n\n\n<p>But which one actually delivers on that promise?<\/p>\n\n\n\n<p>After using both extensively for our family&#8217;s daily needs, I can share some honest insights. Not the marketing hype both companies push.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Numbers Don&#8217;t Lie<\/h2>\n\n\n\n<p>Here&#8217;s what really matters when comparing these super apps:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Feature<\/th><th>Tata Neu<\/th><th>Amazon Pay<\/th><\/tr><\/thead><tbody><tr><td>Active Users<\/td><td>12 million<\/td><td>100+ million<\/td><\/tr><tr><td>Services Count<\/td><td>15+ brands<\/td><td>25+ categories<\/td><\/tr><tr><td>Cashback Rate<\/td><td>Up to 5% NeuCoins<\/td><td>Up to 5% Amazon Pay balance<\/td><\/tr><tr><td>Credit Card Tie-ups<\/td><td>HDFC partnership<\/td><td>ICICI partnership<\/td><\/tr><tr><td>Geographic Coverage<\/td><td>India focused<\/td><td>Pan-India with global backing<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Sources: TechCrunch, Business Today, Card Maven reports<\/strong><\/p>\n\n\n\n<p>What this really means is Amazon Pay has scale. Tata Neu has ambition.<\/p>\n\n\n\n<p>But scale doesn&#8217;t always equal usefulness in daily life.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How We Actually Use These Apps<\/h2>\n\n\n\n<p>Let me share our family&#8217;s real usage patterns over the past 18 months.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Morning Routine: Coffee and Payments<\/h3>\n\n\n\n<p>My day starts with coffee from the Starbucks downstairs. Pre Tata Neu, I used their individual app.<\/p>\n\n\n\n<p>Now I order through Tata Neu. Get NeuCoins. Use those coins later for grocery shopping on BigBasket.<\/p>\n\n\n\n<p>The seamless experience surprised me. One login. One payment method. Universal rewards.<\/p>\n\n\n\n<p>Amazon Pay handles our utility bills. Electricity. Internet. Mobile recharges.<\/p>\n\n\n\n<p>The interface is cleaner. Payment processing is faster. But the rewards feel less valuable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Shopping: Where Each App Shines<\/h3>\n\n\n\n<p>Tata Neu works best for Tata ecosystem purchases. When my wife shops at Westside or books our anniversary dinner at a Taj hotel.<\/p>\n\n\n\n<p>The 5% NeuCoins add up quickly for our family spending patterns.<\/p>\n\n\n\n<p>Amazon Pay dominates for everything else. Third party merchants. Random online purchases. Quick bill payments.<\/p>\n\n\n\n<p>The acceptance is broader. The trust factor is higher.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Travel: The Real Test<\/h3>\n\n\n\n<p>Here&#8217;s where the differences become clear.<\/p>\n\n\n\n<p>Tata Neu handles AirAsia bookings smoothly. Hotel reservations through IHCL work well. But options feel limited.<\/p>\n\n\n\n<p>Amazon Pay connects to multiple travel partners. Flight comparisons across airlines. Hotel choices beyond just Taj properties.<\/p>\n\n\n\n<p>For our US to India family trips, Amazon Pay provides more flexibility.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Credit Card Integration Reality<\/h2>\n\n\n\n<p>Both apps push their co-branded credit cards heavily.<\/p>\n\n\n\n<p>We have both. Here&#8217;s the honest comparison.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">HDFC Tata Neu Infinity Card<\/h3>\n\n\n\n<p><strong>What Works:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>5% NeuCoins on Tata brand purchases<\/li>\n\n\n\n<li>1.5% on all other spends<\/li>\n\n\n\n<li>UPI rewards (rare feature)<\/li>\n\n\n\n<li>Airport lounge access<\/li>\n<\/ul>\n\n\n\n<p><strong>What Doesn&#8217;t:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>NeuCoins expire in 1 year<\/li>\n\n\n\n<li>Limited redemption options outside Tata ecosystem<\/li>\n\n\n\n<li>Complex reward tracking<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">ICICI Amazon Pay Card<\/h3>\n\n\n\n<p><strong>What Works:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>5% cashback on Amazon for Prime members<\/li>\n\n\n\n<li>1% cashback everywhere else<\/li>\n\n\n\n<li>Lifetime free (no annual charges)<\/li>\n\n\n\n<li>Direct Amazon Pay balance credit<\/li>\n<\/ul>\n\n\n\n<p><strong>What Doesn&#8217;t:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lower rewards outside Amazon ecosystem<\/li>\n\n\n\n<li>No airport lounge access on base variant<\/li>\n<\/ul>\n\n\n\n<p>Think of it like this. Tata Neu rewards loyalty to their brands. Amazon Pay rewards convenience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Real World Scenarios<\/h2>\n\n\n\n<p>Let me walk through specific situations where each app excels.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Scenario 1: Weekend Family Shopping<\/h3>\n\n\n\n<p>Saturday morning. Grocery run to BigBasket. Electronics purchase from Croma. Coffee meetup with friends at Starbucks.<\/p>\n\n\n\n<p>Tata Neu handles this entire journey seamlessly. Single app. Unified rewards. Connected experience.<\/p>\n\n\n\n<p>Total savings: \u20b9450 in NeuCoins on \u20b99,000 spending.<\/p>\n\n\n\n<p>Amazon Pay would require switching between different merchant apps. Lower reward rates. Fragmented experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Scenario 2: Paying Bills and Recharges<\/h3>\n\n\n\n<p>Monthly utility bill payments. Mobile recharges for extended family. Insurance premium payments.<\/p>\n\n\n\n<p>Amazon Pay processes these faster. Better success rates. Instant confirmations.<\/p>\n\n\n\n<p>Tata Neu sometimes fails for non-Tata service payments. Error messages feel unclear.<\/p>\n\n\n\n<p>For bill payments, Amazon Pay wins comfortably.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Scenario 3: Booking Last Minute Travel<\/h3>\n\n\n\n<p>Flight cancellation. Need immediate rebooking plus hotel for the night.<\/p>\n\n\n\n<p>Amazon Pay connects to multiple travel aggregators. Price comparisons. Options across airlines and hotel chains.<\/p>\n\n\n\n<p>Tata Neu limits choices to AirAsia and IHCL properties. Good if those work for you. Frustrating if they don&#8217;t.<\/p>\n\n\n\n<p>Emergency travel needs favor Amazon Pay&#8217;s broader reach.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The User Experience Truth<\/h2>\n\n\n\n<p>App performance matters when you&#8217;re rushing to pay bills or book travel.<\/p>\n\n\n\n<p>Tata Neu feels heavier. More features mean more loading time. Navigation requires learning their ecosystem logic.<\/p>\n\n\n\n<p>Amazon Pay feels familiar. Clean interface. Predictable user flows. Faster loading.<\/p>\n\n\n\n<p>But Tata Neu&#8217;s unified rewards system is genuinely innovative. Earning coins at Starbucks and using them for groceries creates engagement Amazon Pay lacks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Geographic and Demographic Preferences<\/h2>\n\n\n\n<p>Living in Bangalore gives us access to most Tata services. The super app makes sense here.<\/p>\n\n\n\n<p>Friends in smaller cities report limited Tata service availability. Amazon Pay works everywhere their internet reaches.<\/p>\n\n\n\n<p>Age matters too. My US born son prefers Amazon Pay&#8217;s familiar interface. My wife appreciates Tata Neu&#8217;s integrated brand experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Financial Impact Analysis<\/h2>\n\n\n\n<p>Let&#8217;s talk real money savings.<\/p>\n\n\n\n<p>Our family spends roughly \u20b980,000 monthly across categories these apps cover.<\/p>\n\n\n\n<p><strong>Tata Neu optimization:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>40% spending on Tata brands: \u20b932,000 \u00d7 5% = \u20b91,600 NeuCoins<\/li>\n\n\n\n<li>60% other spending: \u20b948,000 \u00d7 1.5% = \u20b9720 NeuCoins<\/li>\n\n\n\n<li>Monthly total: \u20b92,320 in rewards<\/li>\n<\/ul>\n\n\n\n<p><strong>Amazon Pay optimization:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>30% Amazon purchases: \u20b924,000 \u00d7 5% = \u20b91,200 cashback<\/li>\n\n\n\n<li>70% other payments: \u20b956,000 \u00d7 1% = \u20b9560 cashback<\/li>\n\n\n\n<li>Monthly total: \u20b91,760 in rewards<\/li>\n<\/ul>\n\n\n\n<p>The math favors Tata Neu if you shop their ecosystem regularly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Business Strategy Implications<\/h2>\n\n\n\n<p>Understanding the business logic helps predict where these apps are heading.<\/p>\n\n\n\n<p>Tata Neu aims to increase customer lifetime value across their entire conglomerate. Cross selling. Data sharing. Ecosystem lock-in.<\/p>\n\n\n\n<p>Amazon Pay wants to become India&#8217;s default payment method. Gateway to their commerce empire. Data collection for targeting.<\/p>\n\n\n\n<p>Both strategies make sense. But they serve different user needs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Integration with Daily Life<\/h2>\n\n\n\n<p>Super apps succeed when they fit naturally into existing routines.<\/p>\n\n\n\n<p>Tata Neu works if your lifestyle aligns with Tata services. Shopping at their stores. Flying AirAsia. Staying at Taj hotels.<\/p>\n\n\n\n<p>Amazon Pay works regardless of brand preferences. Agnostic payment processing. Universal merchant acceptance.<\/p>\n\n\n\n<p>The choice depends on whether you want brand optimization or universal convenience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Technical Performance Comparison<\/h2>\n\n\n\n<p>App stability matters during peak usage times.<\/p>\n\n\n\n<p>Amazon Pay handles load better during festival sales. Fewer crashes. Faster transaction processing.<\/p>\n\n\n\n<p>Tata Neu struggles during major sale events. Server issues. Payment failures. Customer service backlogs.<\/p>\n\n\n\n<p>This isn&#8217;t surprising. Amazon&#8217;s infrastructure investment dwarfs Tata&#8217;s digital spending.<\/p>\n\n\n\n<p>But Tata Neu&#8217;s performance has improved significantly since launch. The gap is narrowing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Future Roadmap Insights<\/h2>\n\n\n\n<p>Both apps are expanding rapidly but in different directions.<\/p>\n\n\n\n<p>Tata Neu is adding more group companies. Vistara. Air India. Titan. Tanishq.<\/p>\n\n\n\n<p>The ecosystem will become more comprehensive. But also more complex.<\/p>\n\n\n\n<p>Amazon Pay is expanding merchant partnerships. Government services. International payments.<\/p>\n\n\n\n<p>They want to be everywhere money moves digitally.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Security and Trust Factors<\/h2>\n\n\n\n<p>Indian consumers prioritize trust for financial apps.<\/p>\n\n\n\n<p>Tata&#8217;s 150+ year reputation provides inherent credibility. Brand trust transfers to digital services.<\/p>\n\n\n\n<p>Amazon&#8217;s security infrastructure is more advanced. Global standards. Better fraud protection.<\/p>\n\n\n\n<p>Both are safe for transactions. But user perception varies by demographic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Customer Support Experience<\/h2>\n\n\n\n<p>When things go wrong, support quality matters.<\/p>\n\n\n\n<p>Amazon Pay provides 24\/7 chat support. Faster issue resolution. Multiple contact channels.<\/p>\n\n\n\n<p>Tata Neu&#8217;s support is improving but still inconsistent. Phone support limited hours. Email responses slow.<\/p>\n\n\n\n<p>This impacts user confidence for larger transactions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Which App Should You Choose?<\/h2>\n\n\n\n<p>The honest answer depends on your specific circumstances.<\/p>\n\n\n\n<p><strong>Choose Tata Neu if:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You regularly use Tata brand services<\/li>\n\n\n\n<li>Unified rewards appeal to you<\/li>\n\n\n\n<li>You appreciate ecosystem integration<\/li>\n\n\n\n<li>You live in metro cities with full service availability<\/li>\n<\/ul>\n\n\n\n<p><strong>Choose Amazon Pay if:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You prioritize broad merchant acceptance<\/li>\n\n\n\n<li>You need reliable bill payment processing<\/li>\n\n\n\n<li>You prefer familiar user interfaces<\/li>\n\n\n\n<li>You value consistent app performance<\/li>\n<\/ul>\n\n\n\n<p><strong>Use both if:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You&#8217;re a heavy digital payments user<\/li>\n\n\n\n<li>You want to optimize rewards across categories<\/li>\n\n\n\n<li>You have time to manage multiple apps<\/li>\n\n\n\n<li>You enjoy comparing options for purchases<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The Ecosystem Play<\/h2>\n\n\n\n<p>Think of it like this. Tata Neu is building a walled garden. Beautiful inside. Limited outside connectivity.<\/p>\n\n\n\n<p>Amazon Pay is building highways. Less scenic. But they take you anywhere.<\/p>\n\n\n\n<p>Your choice depends on whether you want cultivation or exploration.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Data Privacy Considerations<\/h2>\n\n\n\n<p>Both apps collect extensive user data for business optimization.<\/p>\n\n\n\n<p>Tata Neu uses data primarily within their ecosystem. Cross selling. Service personalization.<\/p>\n\n\n\n<p>Amazon Pay shares data globally within Amazon&#8217;s network. Product recommendations. Advertising optimization.<\/p>\n\n\n\n<p>Privacy conscious users might prefer keeping data within Indian business boundaries.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Integration with Other Financial Services<\/h2>\n\n\n\n<p>Super apps increasingly connect to banking and investment services.<\/p>\n\n\n\n<p>Amazon Pay integrates with mutual fund investments. Insurance purchases. Loan applications.<\/p>\n\n\n\n<p>Tata Neu is developing similar capabilities through Tata Capital partnerships.<\/p>\n\n\n\n<p>The financial services integration is still evolving for both platforms.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Social and Cultural Factors<\/h2>\n\n\n\n<p>Indian consumers often prefer supporting homegrown businesses when quality is comparable.<\/p>\n\n\n\n<p>Tata Neu benefits from this sentiment. Local success story. Indian values alignment.<\/p>\n\n\n\n<p>Amazon Pay overcomes this through superior user experience and broader utility.<\/p>\n\n\n\n<p>The cultural preference varies by user generation and geography.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">My Personal Recommendation<\/h2>\n\n\n\n<p>After extensive usage of both apps, here&#8217;s my practical advice.<\/p>\n\n\n\n<p>Start with Amazon Pay for basic digital payments needs. Reliable. Predictable. Works everywhere.<\/p>\n\n\n\n<p>Add Tata Neu if you regularly engage with Tata services. The rewards optimization becomes worthwhile.<\/p>\n\n\n\n<p>Most families benefit from using both strategically rather than choosing just one.<\/p>\n\n\n\n<p>The super app promise isn&#8217;t about replacing everything. It&#8217;s about simplifying your most frequent digital interactions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Market Evolution Outlook<\/h2>\n\n\n\n<p>The super app space in India is still maturing.<\/p>\n\n\n\n<p>Google Pay is adding merchant services. PhonePe is expanding beyond payments. Even WhatsApp is testing commerce features.<\/p>\n\n\n\n<p>Competition benefits consumers through better services and higher rewards.<\/p>\n\n\n\n<p>Both Tata Neu and Amazon Pay will survive and improve. They serve different market segments effectively.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Bottom Line<\/h2>\n\n\n\n<p>Neither app is universally superior. Both excel in specific use cases.<\/p>\n\n\n\n<p>Tata Neu delivers on ecosystem integration and rewards optimization for brand loyal users.<\/p>\n\n\n\n<p>Amazon Pay provides reliability and broad acceptance for general purpose needs.<\/p>\n\n\n\n<p>Choose based on your usage patterns. Not marketing promises.<\/p>\n\n\n\n<p>The real winner is having options that work well for Indian consumers&#8217; diverse needs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Related Financial Insights<\/h2>\n\n\n\n<p>Managing multiple payment apps requires smart financial planning. My guide on <a href=\"https:\/\/manikarthik.com\/blog\/best-banks-for-nris-what-i-learned\/\">best banks for NRIs returning to India<\/a> helps set up accounts that work seamlessly with these super apps.<\/p>\n\n\n\n<p>For families optimizing cashback and rewards, understanding <a href=\"https:\/\/manikarthik.com\/blog\/credit-cards-returning-nris\/\">credit card strategies for returning NRIs<\/a> maximizes the benefits from both Tata Neu and Amazon Pay credit cards.<\/p>\n\n\n\n<p>If you&#8217;re planning major purchases through these apps, my analysis of <a href=\"https:\/\/manikarthik.com\/blog\/smart-tax-saving-strategies-for-returning-nris-your-complete-guide-2025\/\">smart tax saving strategies for NRIs<\/a> covers how to optimize deductions and benefits.<\/p>\n\n\n\n<p>For ongoing money management, check my comparison of <a href=\"https:\/\/manikarthik.com\/blog\/best-apps-to-invest-in-us-stocks-from-india\/\">different investment apps available to NRIs<\/a> to grow the cashback and rewards you earn from these super apps.<\/p>\n\n\n\n<p>Still confused about which app works better for your family&#8217;s specific needs? Ask our community at <a href=\"https:\/\/backtoindia.com\/groups\" target=\"_blank\" rel=\"noopener\">Back to India Facebook Group<\/a>. The collective wisdom of hundreds of NRI families provides real world insights beyond any single review.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Data Sources and Methodology<\/h2>\n\n\n\n<p>Market data: <a href=\"https:\/\/techcrunch.com\/2022\/04\/07\/indian-giant-tata-group-takes-on-jio-platforms-and-amazon-with-superapp-tata-neu\/\" target=\"_blank\" rel=\"noopener\">TechCrunch Tata Neu Launch Report<\/a><\/p>\n\n\n\n<p>User statistics: <a href=\"https:\/\/www.businesstoday.in\/latest\/corporate\/story\/what-is-tata-neu-super-app-that-will-challenge-flipkart-jiomart-amazon-328487-2022-04-04\" target=\"_blank\" rel=\"noopener\">Business Today Super App Analysis<\/a><\/p>\n\n\n\n<p>Credit card benefits: <a href=\"https:\/\/cardmaven.in\/best-cashback-credit-cards\/\" target=\"_blank\" rel=\"noopener\">Card Maven Credit Card Comparison<\/a><\/p>\n\n\n\n<p>Cashback analysis: <a href=\"https:\/\/livefromalounge.com\/best-cashback-credit-cards-india\/\" target=\"_blank\" rel=\"noopener\">Live From A Lounge Rewards Guide<\/a><\/p>\n\n\n\n<p>App feature details: <a href=\"https:\/\/www.theweek.in\/news\/biz-tech\/2022\/04\/09\/battle-of-the-super-apps--tata-neu-takes-takes-on-amazon--flipka.html\" target=\"_blank\" rel=\"noopener\">The Week Super App Battle Report<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>My wife deleted three apps from her phone last month. Swiggy. BigBasket. Even her beloved Starbucks app. The reason? She discovered she could do everything&#8230;<\/p>\n","protected":false},"author":1,"featured_media":36714,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[967],"tags":[],"class_list":["post-36764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-life-india-nris"],"modified_by":"Mani Karthik","menu_order":0,"_links":{"self":[{"href":"https:\/\/manikarthik.com\/blog\/wp-json\/wp\/v2\/posts\/36764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/manikarthik.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/manikarthik.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/manikarthik.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/manikarthik.com\/blog\/wp-json\/wp\/v2\/comments?post=36764"}],"version-history":[{"count":1,"href":"https:\/\/manikarthik.com\/blog\/wp-json\/wp\/v2\/posts\/36764\/revisions"}],"predecessor-version":[{"id":36765,"href":"https:\/\/manikarthik.com\/blog\/wp-json\/wp\/v2\/posts\/36764\/revisions\/36765"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/manikarthik.com\/blog\/wp-json\/wp\/v2\/media\/36714"}],"wp:attachment":[{"href":"https:\/\/manikarthik.com\/blog\/wp-json\/wp\/v2\/media?parent=36764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/manikarthik.com\/blog\/wp-json\/wp\/v2\/categories?post=36764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/manikarthik.com\/blog\/wp-json\/wp\/v2\/tags?post=36764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}