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I’m fascinated by the number of blogging enthusiasts available today in Kerala (Saw it here and numerous blogrolls)! From what I’ve seen so far, the quality of blogs from keralites (both in and outside kerala) are outstanding.

As a matter of fact, out of all the blogs, almost all of them are “Natural bloggers” – They have a passion on one of their chosen subjects, and they are spontaneous. While blogging is seen as a reliable source of income, in countries like U.S, and even in other states of India, it’s yet to catch up in Kerala, and I think it’s completely natural.

From my perspective, I think that’s fantastic. Because, I believe that commercial blogs (even some of my blogs) which are aimed at making money online, fail in delivering quality and readable content. (Of course, they make money and I earn a living on it.) While I’d summarize the differences as similar to that between a commercial movie and parallel cinema, the differences are obvious.

Just to list out, these are a few points that interested me.

Characteristics of commercial blogs

  1. They write for the masses (keeping in mind the traffic).
  2. They deliver more content, more frequently.
  3. They don’t have a “sticky” nature.
  4. They don’t deliver quality, but write because they have to.
  5. They align more towards a “one night stand” school of thought and not a lifetime relationship.
  6. They’re in plenty.
  7. They fail in creating an impression.
  8. They have smaller posts/content.
  9. They get less feedback.
  10. They make money.

Characteristics of passion blogs

  1. They write for the class, for the avid reader.
  2. They deliver less frequent content but whenever they make one, they leave an impression.
  3. They are very “sticky”.
  4. They are focused on quality.
  5. They prefer long term relationship with the reader.
  6. They’re lesser in number.
  7. They leave an impression to the reader.
  8. They have longer posts, better content.
  9. They get regular feedback, often constructive.
  10. They may not make money.

So, the differences are clear. If you are a blogger, you most definitely should fall into either one of these categories. Or else, you have two options. Be a worn out blogger, being no where..Or two – be a successful blogger, amalgamating the two sides well. A tough one but.