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In one of Michael Wood’s documentaries titled “The Story of India”, he mentions the Vedic knowledge in Kerala, which was transferred from generations across to the current pedigree. The chants have no words or lipi but is just a sequential pattern of sounds which are chanted with a particular synchronous pattern. These Vedic chants, are the truest form of human communication that has been preserved over centuries. Michael also finds out that these chants are very similar to that of sounds made by birds, which proves that the Vedic knowledge is rooted in nature. But that’s not for me to figure out, nor that is the focus here.

Mind Sign Neuromarketing, a San Diego based lab has conducted several experiments on the external stimulus reasons and patterns on human brain. They do it particularly for brands, commercials, movies etc to figure out how human brain responds to them. They analyze how the human brain responds to sounds, sights etc and record the data on MRI scan. I’m not an authority to comment on this, but this is my understanding.

According to Mind Sign,

At MindSign Neuromarketing™ we use the only free-standing independent functional MRI facility and our own brain activation methodology to show you what your consumers are thinking while using your products, and seeing your ads. Then with our database of consumer brain responses, we can show you how your product compares to similar products over different demographic groups.

I found something interesting with their experiments. The video is attached, which shows how the brain (and various parts of it) responds to the Vedic chant of Sama Veda.

About Sama Veda

The Samaveda (Sanskrit from s?man "melody" + veda "knowledge" ), is second (in the usual order) of the four Vedas, the ancient core Hindu scriptures. Its earliest parts are believed to date from 1000 BC and it ranks next in sanctity and liturgical importance to the Rigveda. It consists of a collection of hymns, portions of hymns, and detached verses, all but 75 taken from the Rigveda, to be sung, using specifically indicated melodies called Samagana, by Udgatar priests at sacrifices in which the juice of the Soma plant, clarified and mixed with milk and other ingredients, is offered in libation to various deities.

The verses have been transposed and re-arranged, without reference to their original order, to suit the rituals in which they were to be employed. There are frequent variations from the text of the Rigveda that are in some cases glosses but in others offer an older pronunciation than that of the Rigveda. When sung the verses are further altered by prolongation, repetition and insertion of stray syllables, as well as various modulations, rests and other modifications prescribed in the song-books.

About the video and the experiment.

This is a 26 year old brain listening to the Samaveda chanting with his EYES CLOSED, notice how the visual cortex lights up even with the eyes closed. This is the first time anyone has looked at the brain while listening to the Samaveda chanting.

This is remarkable. Isn’t it?