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Animation is probably the wrong word, but that’s what mainstream media loves to call such things.

This is clear wizardry!

In a blog post by Center NAD, a 3D Animation training academy based out of Montreal, Canada, revealed that the video, which has already gone viral is fake and a work done by two students Normand Archambault, Loïc Mireault and Félix Marquis-Poulin, in the production simulation workshop class of the Bachelors degree in 3D Animation and Digital Design.

Here’s the blog post.

Two things to learn here.

1. Don’t believe everything you see on the Internet. (or any other media for that matter.)

2. This is a new way of marketing.

Rather than spending billions of dollars on spots and advertisements, do what you’re good at and entertain people. With the Internet and social media, you’ll get the best attention you could possibly get.

Good job Normand and Felix!