The Whopper Virgins test by Burger King
Here’s an interesting “experiment” from Burger King. Well; it’s sort of an online marketing social media campaign from Burger King, so no surprise if this is something weird.
Okay, what BK does is go out to remote places on the planet, pick up people who have no clue what burgers are, who have never heard of that word even and give them the Mac D burger and the Burger King Whopper to taste/eat.
It’s interesting to see what these people would select from the two options. It’s a nice social media experiment and it’s already getting great reviews !