This Article was fact checked and last updated for accuracy on July 19, 2025 by Mani Karthik
Remember when I shared my Scripbox experience? Well, my investing journey didn’t stop there.
Started using Groww in 2021. Right after my eldest son asked: “Dad, why can’t investing be as simple as ordering food on Swiggy?”
Smart kid. He was right.
My Personal Groww Discovery Story 🚀
Picture this. December 2020. I’m setting up our India investments after moving back in 2017.
My wife kept complaining about Zerodha’s interface. My US born son found it confusing. Even my tech background from Citrix and HappyFox couldn’t make Kite feel intuitive for my family.
Then a colleague at one of my consulting gigs mentioned Groww. “It’s built by the Flipkart guys,” he said. “Super simple.”
Downloaded it that evening. Within 10 minutes, my wife had set up her first SIP. Game changer.
Quick Groww Snapshot 📊
Founded: 2016 by Lalit Keshre, Harsh Jain, Neeraj Singh, Ishan Bansal (all ex-Flipkart)
Headquarters: Bengaluru, India
Active Users: 10+ million investors
App Store Rating: 4.5+ (both iOS and Android)
Products: Stocks, Mutual Funds, IPOs, F&O, Digital Gold
The Good, The Bad, and My Honest Take ⚖️
What I Absolutely Love 💚
Zero Learning Curve My wife started investing within minutes. No tutorials needed. That’s powerful UX design right there.
Transparent Pricing Flat ₹20 per trade. Period. No hidden charges. Zero AMC. Coming from US investing with Vanguard, this clarity felt familiar.
Mutual Fund Excellence Free direct mutual funds across 5,000+ options from 42+ AMCs. Better than most competitors.
Beginner Friendly Features Pre-made fund collections like “Better than FD” and “High Return.” Perfect for NRI families starting their India journey.
What Could Be Better 🟡
Limited Advanced Features No commodity trading. Currency options missing. Active traders might feel restricted.
Customer Support Gaps Users report delays in response times and technical issues like portfolio analysis errors. Needs improvement.
Research Tools Basic compared to Angel One or Zerodha. You won’t find detailed research reports here.
Feature Deep Dive Analysis 🔍
User Experience Breakdown
| Aspect | Groww | Zerodha | Angel One |
|---|---|---|---|
| Account Opening | 100% Digital, 15 mins | Digital, KYC needed | Digital + Branch support |
| Mobile App Rating | 4.5+ stars | 4.0+ stars | 4.2+ stars |
| Learning Curve | Minimal | Moderate | Complex |
Cost Structure Analysis 💰
| Charges | Groww | Zerodha | Scripbox |
|---|---|---|---|
| Account Opening | ₹0 | ₹0 | ₹0 |
| Demat AMC | ₹0 | ₹300/year | N/A |
| Equity Delivery | ₹20 or 0.05% | ₹0 | N/A |
| Intraday Trading | ₹20 flat | ₹20 or 0.03% | N/A |
| Mutual Fund (Direct) | ₹0 | ₹0 | Commission model |
Data updated as of 2024
Investment Options Comparison 📈
| Product | Groww | Zerodha | Angel One |
|---|---|---|---|
| Stocks (NSE/BSE) | ✅ | ✅ | ✅ |
| Mutual Funds | ✅ 5,000+ funds | ✅ Via Coin | ✅ |
| IPOs | ✅ | ✅ | ✅ |
| F&O Trading | ✅ | ✅ | ✅ |
| Commodities | ❌ | ✅ | ✅ |
| US Stocks | ❌ | ❌ | ✅ |
Real User Experience: My Family’s Journey 👨👩👦👦
My Wife’s Experience: Started with ₹2,000 monthly SIP in 2021. Now manages ₹15,000 monthly across 4 funds. Never calls me for help anymore.
My Elder Son (17 years old): Uses Groww to track his gift money investments. Loves the portfolio visualization. Better than Excel sheets he used to maintain.
My Mother (64 years old): This was the real test. If she could use it, anyone could. Took 3 attempts to set up her account. But once done, she’s been investing regularly for 2 years.
Performance Analysis: The Numbers Game 📊
My Personal Portfolio Performance (2021-2024)
Equity Delivery Trades: 47 transactions
Average Cost per Trade: ₹18.50 (including all charges)
Mutual Fund Investments: ₹2.8 lakh across 6 funds
Overall Satisfaction: 8.2/10
Best Performing MF via Groww: Parag Parikh Flexi Cap Fund (22.4% CAGR)
Most Disappointing: HDFC Small Cap Fund (1.2% CAGR in 2022)
Note: Performance varies. Past returns don’t guarantee future results.
Competitor Comparison: Who Wins What? 🏆
Best For Different User Types
| User Type | Best Platform | Reason |
|---|---|---|
| Complete Beginners | Groww | Simplest interface, guided experience |
| Active Traders | Zerodha | Advanced tools, lower costs |
| Research Focused | Angel One | Best analysis and reports |
| Goal Based Investing | Scripbox | Algorithm driven recommendations |
Technical Features Comparison
| Feature | Groww | Zerodha | Angel One |
|---|---|---|---|
| Advanced Charts | Basic | Excellent | Good |
| API Access | ❌ | ✅ (Paid) | ✅ (Free) |
| Algo Trading | ❌ | ✅ | ✅ |
| Options Strategies | Basic | Advanced | Advanced |
Recent Updates Worth Noting 🆕
Margin Trading Facility (MTF): Buy up to 4x more stocks with borrowed money. Useful but risky.
Enhanced IPO Process: UPI integration makes applications smoother than traditional methods.
Digital Gold: Started offering gold investments. Convenient but premium pricing compared to direct purchases.
Red Flags and Concerns 🚩
Technology Issues: Users report “Events” section rarely shows accurate information and portfolio analysis throws network errors.
Limited Product Range: No international stocks. Missing commodity trading. Growth trajectory might be slower.
Support Quality: Digital only support. No phone calls. Can be frustrating during urgent issues.
Who Should Use Groww? 🎯
Perfect For:
- NRI families starting India investments
- Beginners wanting simple stock trading
- Mutual fund focused investors
- Tech savvy users preferring mobile first experience
Not Ideal For:
- Serious active traders
- Research heavy investors
- International diversification seekers
- Users needing phone support
My Honest Rating Breakdown 📝
For NRI Beginners: 9/10
Excellent starting point. My family’s success proves this.
For Experienced Traders: 6/10
Limited tools. Advanced traders will outgrow quickly.
For Mutual Fund Investors: 8.5/10
One of the best platforms. Clean interface. Zero charges.
For Long term Wealth Building: 8/10
Good foundation. Will need additional platforms for complete portfolio.
Getting Started: My Step by Step Guide 🎯
Phase 1: Account Setup (Week 1)
- Download Groww app from official app stores
- Complete KYC using Aadhaar + PAN (mandatory)
- Link bank account for seamless transactions
- Start small with ₹1,000 to test the waters
Phase 2: First Investments (Week 2-4)
- Begin with mutual funds (lower risk for beginners)
- Choose 2-3 funds from different categories
- Set up SIPs starting ₹2,000 monthly
- Track performance weekly for first month
Phase 3: Gradual Expansion (Month 2+)
- Add direct stocks once comfortable
- Apply for IPOs that interest you
- Increase SIP amounts as income grows
- Learn continuously using in-app resources
Pro Tip from Experience: Start with mutual funds. Add stocks later. Don’t rush into F&O trading.
Final Verdict: Should You Choose Groww? ✅
Yes, if:
- You value simplicity over complexity
- You’re starting your India investment journey
- You prefer mobile first experience
- You want zero hassle mutual fund investing
No, if:
- You need advanced trading features
- You want comprehensive research reports
- You trade commodities or currencies
- You prefer phone based customer support
Real Talk: My Personal Strategy 💭
Here’s how I actually use Groww in 2024:
60% of my family’s investments through Groww (SIPs and long term stocks)
30% through Zerodha (advanced trading and F&O)
10% through Scripbox (algorithm based selections)
This multi platform approach works best. Groww handles the simple stuff. Other platforms handle specialized needs.
Groww vs The World: My Conclusion 🌍
After 3 years and ₹4.5 lakh invested through Groww, here’s my bottom line:
Groww succeeded where others failed. It got my entire family investing. That’s its superpower.
Is it perfect? No. Will it satisfy everyone? Definitely not.
But for NRI families returning to India, it removes the biggest barrier. Fear of complexity.
My wife who once asked “Why is Indian investing so complicated?” now confidently manages our portfolio. That transformation alone makes Groww worth it.
Bottom Line: 8.5/10 for NRI families. Solid choice for building India investment habits.
Sources and References 📚
User Base and Performance Data:
Feature Comparisons:
Technical Analysis:
User Experience Data:
Questions about Groww or need help with your India investment setup? Drop me a line. Always happy to help fellow NRIs navigate this journey!