This Article was fact checked and last updated for accuracy on July 19, 2025 by Mani Karthik
Been getting tons of questions about Zerodha lately. Especially after my Groww and Scripbox reviews.
Time for the full story. Started using Zerodha in 2017. Right when I moved back from the US.
My mom was alone. Dad passed away when I was in college. Couldn’t leave her anymore.
My Personal Zerodha Discovery Story 🚀
Picture this. June 2017. I’m packing up our Fremont apartment after 8 years.
My wife was worried. “How will we invest in India? Their brokers charge so much!”
Coming from Schwab and Vanguard, Indian brokerage felt like highway robbery. Then my Citrix colleague mentioned Zerodha. “They charge just ₹20 per trade,” he said.
Downloaded Kite that evening. Within a week, we had our accounts ready.
Quick Zerodha Snapshot 📊
Founded: August 2010 by Nithin and Nikhil Kamath
Headquarters: Bengaluru, India
Active Users: 8.12 million (December 2024)
Market Share: 16.6% of retail trading (September 2024)
Assets Under Management: ₹5.66 trillion
Valuation: $2 billion (bootstrap funded, no external investors)
The Good, The Bad, and My Analysis ⚖️
What I Absolutely Love 💚
Zero Delivery Charges Coming from Schwab’s commission free trading, this felt familiar. No charges for long term investing. Perfect.
Flat ₹20 Trading Fee Maximum ₹20 per trade regardless of amount. Traded ₹10,000 or ₹10 lakh. Same fee. Brilliant pricing model.
Advanced Technology Stack My HappyFox engineering experience helps me appreciate good tech. Kite’s API architecture is solid. Real time data flows smoothly.
Educational Excellence Varsity by Zerodha taught me Indian market nuances. Coming from US markets, this was invaluable. Free comprehensive modules.
What Could Be Better 🟡
Technical Glitches Five major outages between October 2023 and July 2024. Longest was 44 minutes. F&O expiry days are especially problematic.
Customer Support Limitations Ticket based system only. No phone calls. Coming from Schwab’s excellent phone support, this feels limited.
Competition Pressure Groww overtook them in user base. Now second largest. Market dynamics changing rapidly.
Feature Deep Dive Analysis 🔍
Platform Technology Comparison
| Feature | Zerodha Kite | Groww | Angel One |
|---|---|---|---|
| Web Platform | Advanced charting | Basic interface | Comprehensive |
| Mobile App Rating | 4.0+ stars | 4.5+ stars | 4.2+ stars |
| API Access | ₹2,000/month | Not available | Free |
| Real Time Data | Excellent | Good | Excellent |
Cost Structure Breakdown 💰
| Charges | Zerodha | Groww | Angel One |
|---|---|---|---|
| Account Opening | ₹0 (made free in 2024) | ₹0 | ₹0 |
| Demat AMC | ₹300/year | ₹0 | ₹240/year |
| Equity Delivery | ₹0 | ₹20 or 0.05% | ₹0 |
| Intraday Trading | ₹20 or 0.03% | ₹20 flat | ₹20 flat |
| F&O Trading | ₹20 flat | ₹20 flat | ₹20 flat |
Data updated as of December 2024
Investment Product Range 📈
| Product | Zerodha | Competitors Average | Market Leadership |
|---|---|---|---|
| Stocks (NSE/BSE) | ✅ All listed | ✅ Standard | Industry standard |
| Mutual Funds | ✅ Direct only | ✅ Direct + Regular | Direct MF pioneer |
| IPOs | ✅ UPI enabled | ✅ Standard | Excellent process |
| F&O Trading | ✅ Advanced tools | ✅ Basic to advanced | Market leader |
| Commodities | ✅ MCX | ❌ Limited | Strong offering |
| International | ❌ | ✅ Some platforms | Major gap |
Real Family Experience: 7 Years Later 👨👩👦👦
My Personal Journey: Started with ₹50,000 transfer from Schwab in 2017. Now managing ₹12+ lakh across equity and F&O. Platform never let me down for long term investing.
Wife’s Experience: Initially struggled with Kite interface. Too complex compared to Groww. But mastered it over 6 months. Now prefers advanced features.
Elder Son (Now 19): Uses Zerodha for his college portfolio project. Loves the API integration. Built automated SIP tracker using their data.
My Mother (67 years old): This was the ultimate test. Started with paper trading. Now manages ₹3 lakh portfolio independently. Varsity modules helped tremendously.
Performance Analysis: The Numbers Game 📊
My Personal Portfolio Stats (2017-2024)
Total Transactions: 847 trades
Average Cost per Trade: ₹18.90 (including all charges)
Most Expensive Trade: ₹19.50 (F&O on high volume day)
Overall Platform Satisfaction: 8.7/10
Best Investment via Zerodha: Asian Paints (28.4% CAGR since 2018)
Most Learning: Options trading using Sensibull integration
Market Position Analysis
| Metric | 2017 | 2024 | Change |
|---|---|---|---|
| Active Users | 1.2 million | 8.12 million | 576% growth |
| Market Share | 12% | 16.6% | Leader to second |
| Daily Volume | ₹450 cr | ₹2,800+ cr | 522% increase |
Source: NSE data and Zerodha annual reports
Competitor Deep Dive: Who Wins What? 🏆
Best Platform For Different Needs
| User Type | Best Choice | Reason |
|---|---|---|
| Tech Savvy Traders | Zerodha | Advanced tools, API access |
| Complete Beginners | Groww | Simplest interface |
| Research Oriented | Angel One | Best analysis tools |
| F&O Specialists | Zerodha | Sensibull integration, advanced options |
| Mutual Fund Focus | Any platform | All offer similar direct MF features |
Technology Leadership Comparison
| Feature | Zerodha | Innovation Level | Market Impact |
|---|---|---|---|
| Flat Fee Model | First in India | Revolutionary | Industry standard now |
| Direct Mutual Funds | Pioneer | Game changing | Copied by all |
| API Platform | Most robust | Advanced | Algorithmic trading enabled |
| Education (Varsity) | Industry best | Comprehensive | Raised literacy levels |
Recent Updates Worth Noting 🆕
Free Account Opening: Removed ₹200 fee in June 2024. Competitive pressure from Groww forced this move.
Margin Trading Facility: Launched December 2024. Can now buy 4x more stocks with borrowed money.
Zerodha Fund House: ₹4,000 crore AUM as of January 2025. Started their own mutual fund company.
Technical Infrastructure: Upgraded servers after customer complaints. Still occasional issues during high volatility.
Red Flags and Honest Concerns 🚩
Market Share Decline: Groww became #1 in user base. Zerodha now second. Pricing pressure increasing.
Technical Reliability: Five outages in 10 months. Unacceptable for serious traders. Infrastructure needs major upgrade.
SEBI Regulatory Pressure: Index derivatives regulations may cut revenue by 30-50%. Business model under threat.
Limited Global Access: No US stocks, international ETFs. NRIs need multiple platforms for diversification.
Who Should Use Zerodha? 🎯
Perfect For:
- Experienced traders wanting advanced tools
- F&O specialists needing sophisticated analytics
- API users building algorithmic strategies
- Learners using Varsity educational content
Not Ideal For:
- Complete beginners preferring simple interfaces
- International diversification seekers
- Users needing phone based support
- Those wanting single platform simplicity
My Engineering Assessment: Technical Deep Dive 🔧
API Architecture: Excellent RESTful design. Used it for building custom dashboards. Rate limits are reasonable.
Platform Stability: 99.2% uptime over 7 years. But recent degradation worrying. Peak traffic handling needs improvement.
Security Framework: Bank grade encryption. Two factor authentication mandatory. No security incidents in my experience.
Data Quality: Real time feeds accurate. Rarely seen delayed prices or wrong calculations.
Getting Started: My Step by Step Guide 🎯
Phase 1: Account Setup (Week 1)
- Visit zerodha.com and click “Open Account”
- Complete online KYC using Aadhaar + PAN
- Upload required documents (bank proof, signature)
- Video verification call within 24 hours
- Account activation typically same day
Phase 2: Learning Phase (Week 2-4)
- Complete Varsity modules (start with basics)
- Practice on Console before live trading
- Start with delivery trades (zero brokerage)
- Use brokerage calculator for cost planning
Phase 3: Advanced Features (Month 2+)
- Explore Coin for mutual fund investments
- Try Sensibull for options strategies
- Learn GTT orders for automated trading
- Consider API access if technically inclined
Pro Tip from 7 Years Experience: Start conservative. Master delivery trading first. Add complexity gradually.
Final Verdict: Should You Choose Zerodha? ✅
Yes, if:
- You want most advanced trading platform in India
- You appreciate comprehensive educational resources
- You need sophisticated F&O and options tools
- You value transparent, flat fee pricing
No, if:
- You’re absolute beginner preferring simple interfaces
- You need reliable phone based customer support
- You want international investment options
- You require 100% uptime for day trading
My Personal Investment Strategy Evolution 💭
2017-2019: Pure equity delivery through Zerodha. Built core portfolio.
2020-2022: Added F&O trading using Sensibull. Learned options strategies.
2023-2024: Multi platform approach. Zerodha for serious trading. Groww for family SIPs.
Current Setup (2024):
- 70% serious trading and F&O through Zerodha
- 20% family SIPs through Groww (wife prefers UI)
- 10% international exposure via other platforms
Zerodha vs The World: Conclusion 🌍
After 7 years and ₹15+ lakh invested through Zerodha, here’s my honest take:
Zerodha built India’s most sophisticated retail trading platform. Their technology leadership is undeniable. Educational commitment through Varsity changed the game.
But they’re facing serious challenges. Groww overtook them in users. Technical issues increasing. Regulatory pressures mounting.
My wife recently switched her SIPs to Groww. “Zerodha feels too complex for simple investing,” she said.
She’s not wrong.
Zerodha excels at what they set out to do. Build tools for serious traders and investors. They succeeded brilliantly.
But the market evolved. Many users want simplicity over sophistication.
Bottom Line: 8.5/10 for experienced traders. 6.5/10 for beginners. Still the best platform for serious Indian market participation.
Choose Zerodha if you want to truly learn and master Indian markets. Choose others if you want simplicity.
Sources and References 📚
User Base and Market Data:
Financial Performance:
Founder Information:
Technical and Pricing Details:
Comparative Analysis:
Questions about Zerodha or need help choosing the right platform for your trading needs? Drop me a line. Always happy to help fellow NRIs and returning Indians navigate this complex world!