Hey, I’m Mani Karthik

Mentor &

On a mission

Helping NRIs Return to India!

I was an NRI.

And then I watched “Swades”. That was it!

I called it quits and returned back to India to my roots.

MK Traveling

And while at it, decided to make it my life mission to help other NRIs to return too.

That’s how BacktoIndia.com was born and boy, what a ride it’s been.

A TEDx talk, an article on BBC, a presentation on NPR, and several media mentions later, today, it’s a movement on its own.

We’re a group of passionate NRIs who’ve taken the plunge, returning to India to reunite with our roots and contribute to our beloved nation’s growth.

Our community provides a supportive network for families considering the big move, offering guidance, advice, and heartfelt stories of our own experiences.

Helping Startups Scale!

So, I got a magic wand alright?

One with which I’ve been helping early-stage startups. I swirl it and boom!

Two member startups go to a Million in revenue!

Young startups scale to a few rounds and hit 10X growth!

MK Blogging on Laptop

How – Did you ask?

Well, that’s what I’ve been doing all my life.

The sweet spot between Marketing, Creativity, and People Skills.

With them, I help grow companies and let them flyyyy!

Follow your passion

Helping Enterpreneurs Take the Plunge!

Your 9 to 5 job sucks!

Feeling stuck in the same-old-same-old daily grind? Waking up before the sun, rushing to work, and spending eight hours staring at the same grey walls?

Boring, right?

And let’s be real, do you ever feel like your life is slipping away, without doing anything exciting or meaningful? Yikes.

Well, maybe it’s time to say ‘adios’ to that nine-to-five snooze fest.

I mean, who wants to be a corporate zombie forever, right?

Let’s break free from that slave mentality and start doing something that truly lights our fire.

After all, success comes from doing what we love and making money while doing it.

We gotta find our Ikigai, that Japanese concept of finding our reason for being and turning it into our career.

Ikigai - Follow your passion

So, let’s grab life by the horns and make it count.

And let’s not forget, when you’re working for someone else, you gotta follow their rules.

So long, creativity! 🙁

But what if I told you there’s a way out?

Yup, starting your own online biz! You’ll be the boss, calling the shots and making your own rules. Plus, your creativity can soar higher than a bird on Red Bull.

It’s time to stop playing small and start living your best life.

Take the leap, start your own online biz, and show the world what you’re made of!

MK is Happy
Brands I’ve helped


Dukaan is an online eCommerce app/platform that helps regular folks sell anything online, with their own website.

Personal Finance


Supermoney is an online financial services aggregator website in the US. I helped it grow its organic traffic and revenue 10X in just two years.



Happyfox is a SaaS customer support software that I helped grow with organic & content marketing. Happyfox doubled its organic traffic in just 9 months!

Do what you love
MK Blogging on Laptop

Stop working for others!

Now, here’s the secret.

Starting an online biz is easier than whipping up a grilled cheese sandwich.

Yep, you heard me right!

You don’t need a pile of cash or a degree in rocket science to get started. With some rad guidance and support, you can create a killer blog or online store in no time.

And guess what? You can do it in your spare time. No need to rage-quit your day job just yet.

Start building your biz on the side and once it’s bringing in enough dough, wave goodbye to that 9-5 drudgery for good!

Imagine waking up every day, excited to work on something you love. You’re not just making money, you’re living your purpose!

Plus, you can work from anywhere in the world – even in your jammies with a bowl of cereal.

It’s time to leave the grey cubicle behind and start living the life you deserve.

So, let’s get crackin’ on your biz today and make your dreams a reality!

I won’t lie.
Starting your venture is NOT easy.

Listen up, buttercup!

Building your own biz takes some serious elbow grease, a boatload of dedication, and a pinch of daredevil spirit.

But trust me, it’s totally worth it in the end.

You’ve got the potential to rake in more cash than you ever could working for “The Man”.

And not just that – you’ve got the power to craft a life full of freedom, purpose, and joy.

So, let’s get down to brass tacks. Don’t let fear hold you back from making your dreams come true.

You deserve to live the life you want, on your own terms!

And hey, I’ve got your back every step of the way.

Let’s make this thing happen, yeah? High-five!

What they say

Mani is an exceptionally talented Search Marketer. He is well versed in the latest techniques for SEO and SEM. It’s important for any Search Marketer to understand how Content and Social play with SEO and SEM strategies and Mani is particularly strong in this area. Mani is a pleasure to work with and always had the best interest of the product and Company top of mind. I would love the opportunity to work with Mani again in the future.

Janelle Laguette

Ex @Citrix @GoogleTechCouncil

Mani is unequivocally a hall of fame marketeer and teammate. In the year that we’ve been colleagues, I’ve witnessed him deliver amazing results day-in-and-day-out via his exquisite marketing acumen and generously proactive and positive orientation that is unwavering regardless of the scenarios and challenges presented. He’s a lead-by-example guy who helps his teammates post ‘wins’ just as readily as he produces his own. There is no organization that wouldn’t benefit from his involvement. Those looking for further details regarding my endorsement of Mani are welcome to contact me.

Brent Rickles

Marketing & Business Development Strategist

Lemme tell you a little story

MK Reading

Once upon a time, I was just like you – stuck in a dead-end job, dreaming of a better life. But guess what? I made it happen, and you can too!

Starting an online business is a lot easier than you might think. Sure, it takes some hard work and creativity, but it’s totally doable.

And the best part? You can do it from the comfort of your own home, in your favorite pair of sweatpants (or no pants at all, if that’s your thing).

Now, I won’t sugarcoat it – starting a business takes time and effort. But trust me, the rewards are worth it.

Being your own boss is a game-changer. You get to make the rules and work on your own terms. No more taking orders from anyone else!

But here’s the best part – you can make serious money! I’m talking about the kind of money that lets you live your best life.

You could travel the world, buy that fancy car you’ve been eyeing, or even retire early. The possibilities are endless!

So, don’t wait any longer. Take the leap and start your own online business. You won’t regret it!

And hey, if you need a break, that’s cool too. Take some time to relax and recharge. Just don’t forget to come back and crush it!

I believe in you, my friend. Let’s make your dreams a reality!